year of sport award
sponsored by
Campus Glasgow
Nothing is left in the locker when it comes to promoting Campus as one of Glasgow’s premier sports viewing destinations. Whether it’s the Olympics, Euro 2012 or Andy Murray’s charge to US Open victory, major events are cleverly exploited to ensure sales are maximised. Multiple screens, including 3D technology, ensure
there’s no need to miss the action in this cavernous building, where food
and drink promotions and Tartan Army towels are just some of the marketing methods employed.
Rhoderick Dhu Glasgow
Twelve screens, all HD, one 3D and one installed in the outdoor smoking area, give an indication of how seriously live sport is taken at Rhoderick Dhu. And while football is a major draw, the operators of this Belhaven managed pub are keen to promote it as an all-round sports bar. Posters, point of sale materials and social media activity are all used to ensure customers know what’s next on the sporting calendar, while Scotland games see staff dressed up in kilts and replica kits.
awards the
Westport Bar Arbroath
It’s only been trading since April
2010, but Arbroath’s Westport Bar is already fi rmly established as one of the top pubs for live sport in Angus. Owners Karen Kennedy and Norman Braes have wasted no time in building business around sporting events, creating a viewing experience greatly enhanced by multiple screens and stunning sound technology. The Westport has become ‘home’ to a range of local sporting clubs, and also has its own darts, dominoes, pool and Sunday football teams.
sltn
HEINEKEN UK LTD ARE PROUD TO SPONSOR THE SLTN YEAR OF SPORTS AWARD. CONGRATULATIONS TO ALL NOMINEES!
47802 Heineken SLTN Awards 2012
Advert.indd 1 03/10/2012 15:20 fi ſt een
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