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PARKING TODAY P.O. Box 66515


Los Angeles, CA 90066 DELIVERIES


12228 Venice Boulevard, #541 Los Angeles, CA 90066


PHONE


310.390.5277 FAX


310.390.4777


EDITOR & PUB LISH ER JOHN VAN HORN extension 2


jvh@parkingtoday.com


SALES MANAGER MARCY SPARROW extension 3


marcy@parkingtoday.com


ART DIRECTOR SHELLY BROWN extension 5


artdept@bricepac.com


GRAPHIC DESIGN RADUNTY HERMIDA rad@bricepac.com


CLASSIFIEDS /


MARKETPLACE KELLEY HAVENER extension 4


kelley@parkingtoday.com


RESEARCH ASSISTANT JOYCE NEWMAN extension 7


joyce@bricepac.com


ACCOUNTING SUE RESTIVO extension 6


sue@parkingtoday.com DIRECTOR OF


OPERATIONS, BRICEPAC ANDY VAN HORN extension 1


andy@bricepac.com www.parkingtoday.com


Parking Today is a Bricepac company


50


PARKING TODAY March 2012 Features


volume 17 number 3 12 Will This Company Need a Passport?


16 RFID – Manage Your Valet Lot More Efficiently


18 A Franchise – He Does Lines


20 I Love Baby Seals, Whales, and Polar Bears


26 Data Security? I Thought I Was in the Parking Business


30 Parking in Style in Las Vegas 16


On the Cover: Santa Monica Parking Manager Frank Ching and his new single space IPS meters that take coin, credit card AND pay by cell.


32 PIE Syllabus


50 They Love to Drive – He Provides Places to Park


52 The Amateur Parker: Women Park Better Than Men


65 Use These Guidelines to Safeguard Employees, Customers & Operations


20


Regular Features


Point of View ..........................................6 Parking Today News ............................10 Parking Blog ........................................58 Consultants ..........................................62 Product Focus ......................................66 Operators ............................................68


PARKING TODAY is circulated free of charge to those who have an interest in the parking industry. In order to facilitate delivery, readers outside North America are charged $60. Post Office receipt available upon request. Single copy price $15.


Manuscripts, articles, photographs, artwork, product releases and all contributed materials are welcomed by PARKING TODAY; however submissions are subject to editing. Advertisers and advertising agencies assume liability for all content (including text, representations and illustrations of advertisements printed and also any and all claims made against the publisher.)


New Products ......................................72 PT the Auditor ......................................75 Advertisers Index..................................78 Marketplace ........................................79 Dealers, Installers & Suppliers..............80 Upcoming Events..................................82


Publisher’s sole responsibility for error in advertising content extends to correction in the succeeding issue.


PARKING TODAY (ISSN: 10955062) is published monthly by Bricepac, Inc., 12228 Venice Boulevard, #541, Los Angeles, California 90066. Periodicals postage paid at Los Angeles, CA and additional mailing offices.


POSTMASTER: Send address changes to PARKING TODAY, P.O. Box 66515, Los Angeles, CA 90066 In Canada to Station A, PO Box 54, Windsor, ON N9A 6J5. Publications Agreement Number 40826055. ©2012, Bricepac, Inc.


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