effective (automated solutions such as central paystations and mobile pay alternatives). • Integration of various technologies makes retrieving real-
time data or applying changes difficult. In the end, the three Passport Parking execu-
tives concluded that these issues resulted in low- er overall customer (parker) satisfaction. They determined that a most effective way
to approach these issues was to create a true “cloud-based” software solution. They had observed that pure-play vendors (those that focus on a single approach such as on-street, off- street, pay-by-phone, software, etc.) introduce integration issues to the marketplace. They also felt that it was difficult for existing players to migrate current products/services to a cloud- based model. In their company literature, they quote Har-
ald Raetzsch in a December 2011 Parking Today article: “Many vendors even tried for some time to simply adapt what they have and call it a ‘cloud’ offering or an online system … to prolong the life of a non-cloud architecture under a new cloud logo or product name.” “As [parking facility owners and operators] start to feed
operations and customer data into the ‘cloud’ … they can lever- age the mobile, personal, local, social and contextual trends that are transforming the parking industry and the world,” noted Bar- ney Pell of Onti Corp. and QuickPay Parking in the December 2011 issue of Parking Today.
The Passport Parking trio felt that by starting from scratch,
they could leverage their experience as an operator and create an integrated hardware and software platform that utilizes a com- pletely cloud- based system and be uniquely positioned to win market share with a disruptive technology. Their approach was to build a cloud-based
software system and integrate all aspects of off- street parking, including pay-by-phone, RFID- enabled parking monitoring for contract parking and uncontrolled lot enforcement, plus fully automated pay-in-lane, pay-on-foot, and pay-by- space options. All systems would be integrated and accept a cloud-based validation system, including validation for pay-by-cell. Charlie Youakim’s hardware and software
design background, Bob Youakim’s business development and auditing experience, and Gutierrez’s investment banking background all blended to assist the fledgling company in its ini- tial design and development phases. The cloud-based software that supports pay- by-phone is in place. It offers a number of
options, including pay-by-voice and pay-by-text. The contract parking management system offers a web-based registration process, year-round open enrollment, and if required, a complete fulfillment system. The mobile pay and remote management applications are on location in Charlotte, NC, where they are col- lecting customer feedback. The pay-in-lane/pay-on-foot equip- ment will follow, the executives said. They believe that the company’s management system will be
Continued on Page 14
RFID Hangtags
A WW&L Exclusive FOIL Security 1 Counterfeit Deterrent
An industry leader in custom permit design and printing for more than 110 years,
Magnetic STRIPE
Hangtags Hangtags
Weldon, Williams & Lick, Inc. offers a complete array of stock and custom permits, and design services.
When managing your organization’s big projects, tough deadlines, high security, and large quantities, The Permit People® deliver all your printing and distribution needs. We are truly YOUR parking control solution.
G2TICKETPRINTINGSYSTEM Fulfillment
327974_04 - ParkingToday Ad (June Issue) - 9005 4/25/11
See us at the PIE booth #410 Parking Today
www.parkingtoday.com 13
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84