accommodation
Good design creates repeat custom
Interior design may not be the top priority for particularly a ferry owner when specifying newbuilding requirements, but well designed and comfortable accommodation areas are key to ensuring a good passenger experience
F
orward-thinking owners are investing in specialist interior design companies to provide the plans for passenger areas
on board their ships. One of these companies is Australia-based Limecut Design. “Well designed accommodation areas
on ships provide the
passenger with a good experience, so they are happy and relaxed and remain loyal to the operator,” said Sheila Sparks, design director. This
is a view shared by Cecilia Kinnison,
managing director of Swedish firm, Kinnison Design. “Creating something that will keep your passengers happy and coming back is always a priority,” she said. Kinnison Design assisted Color Line in a 2011 conversion project on its SuperSpeed 1 ferry, which included designing the interior of a new 500-seat pizza restaurant. Ms Sparks added, “Good design makes the ship
stand out from competitors and gives the operator a competitive edge. It is also easy to maintain, so operating costs are reduced. Careful selection of products and finishes by the designer ensures they are suitable for the task and remain looking good for a long period of time.” On the subject of chief design specifications, Ms
Sparks commented, “Successful accommodation areas on ships balance passenger needs and visual appeal with compliance issues, maintenance requirements, environmental concerns, weight and budget constraints. As designers we have to consider all of these elements whilst creating an interior
78 I Passenger Ship Technology I Spring 2012
Kinnison Design’s new interior for SuperSpeed 1’s pizza restaurant
which not only looks great but is also practical.” Ms Kinnison reported that each owner has its own set of priorities. She said, “Initially we work out the number of berths, the basic cabin size and amenities offered for respective cabin types (ie, the size and complexity of wet units, ‘day’ areas, clothing and luggage storage, the bed arrangement, entertainment area, and dining and bar areas). After that, the styling and design integrated into these plans is what makes the cabins unique for each owner. “Typically, housekeeping considerations and overall material choices suitable for maintenance ease are prioritised. Some owners have a proven recipe of the elements that distinguish their brand; others utilise our design abilities to update or evolve their interiors. We always specify materials that are suitable for maritime use.” Limecut begins a new project by listening to
www.passengership.info
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