Insight BALLY TECHNOLOGIES
The last 80 years have been an
incredible journey for Bally
Technologies. Throughout those
eight decades, the Company has
transformed itself
several times while never losing focus on its promise to pioneer innovation
that entertains and helps casinos operate more efficiently and
increase revenue. Left: Bally’s Skee-
Ball Pro V32. Right: Michael Jackson Pro V22-32. Far right: Grease
featuring Bally’s Sound Chair.
Bally’s Elite Bonusing Suite (EBS), when combined with the iVIEW and iVIEW DM player-user-interface, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance- to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.
These interactive solutions enable players to spin wheels, select and root for their favourite contest-driven car or horse, get
already More than two
Million casino Patrons are
using MoBile aPPlications develoPed By Bally.
instant rewards on their birthday, and participate in instant floor-wide slot tournaments.
The Bally Systems sales team focused heavily on increasing the penetration of iVIEW DM in 2011, and as a result announced a series of some major contracts for this technology, including Caesars Entertainment, the Seminole Tribe of Florida, Peermont Group Africa, Mohegan Sun, Casino Miami Jai-Alai,
British Columbia Lottery Corporation, Foxwoods, the Navajo Nation, and several others.
Last year the
Company formed the new Bally
Interactive division. This new business unit encompasses mobile, Internet, and social initiatives,
complementing
Bally’s traditional games and
systems business lines. Bally
Interactive offers
casino operators the ability to
augment their
land-based casino gaming with
mobile and online play-for-free and wager-based games.
A lot of Bally’s casino partners want to have personal interactions with patrons through their mobile devices. So Bally acquired Macroview Labs, the gaming industry’s top provider of custom casino apps and mobile websites. Already more than two million casino patrons are using mobile applications developed by Bally. This platform enables unbelievable mobile marketing. It also enhances the ability of casinos to create applications across a variety of mobile devices.
In terms of online marking and gaming opportunities, the Bally Interactive
delivering the Dynamic bonusing at the point-of-play floor-wide experience
Bally interactive takes casino MoBile and viral Last year the Company formed the new Bally Interactive division. This new business unit encompasses mobile, Internet, and social initiatives, complementing Bally’s traditional games and systems business lines. Bally Interactive offers casino operators the ability to augment their land-based casino gaming with mobile and online play-for- free and wager-based games. Bally will integrate these solutions with its core casino patron, slot-management, and business-intelligence systems to give gaming operators a single view of the player and enable casinos to deliver a powerful experience to their patrons whether they are on the casino floor, at home, or on the move.
Division is getting ready to create the kind of play-for-free and wager-based game content that is needed today in jurisdictions where i-Gaming is legal, and needed for future i-Gaming programs across the globe. Bally Interactive offers a deep library of proven casino-gaming content, including popular licensed brands. With a continuous flow of new game titles, users always have a fresh array of choices and a reason to return.
Like Bally’s land-based games, its interactive versions offer enhanced bonusing, proven play mechanics, progressives, and other outstanding features that only a company with more than eight decades in the gaming industry can provide. Delivered via Bally’s Remote Gaming Server, access to Bally entire library of content and one- time integration is easily achieved. Additionally, a growing library of play- for-fun mobile versions of Bally’s exciting games are available on the iTunes store. There mobile games feature the same kind of interactive excitement that their land-based partners do, including U-Spin.
The last 80 years have been an incredible journey for Bally Technologies. Throughout those eight decades, the Company has transformed itself several times while never losing focus on its promise to pioneer innovation that entertains and helps casinos operate more efficiently and increase revenue.
Your
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