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Update ITALY VLT MARKET


a towering success?


European operators, suppliers, regulators and cash-starved governments remain keenly interested in the progress of Italy’s VLT sector


In 2009, Italy's gaming monopoly AAMS admitted that its homologation and testing institute, SOGEI, did not have the human resources necessary to conduct the homologation of the VLTs platforms and systems it planned to certify in the Italian market. The original plan had been to certify all the platforms together in a single phase in order to create an equal market in which no single concessionaire or supplier had an obvious advantage. That plan failed.


In order to certify the link between the concessionaires and the monopoly, the platform had to be the element homologated first. However, there simply weren’t enough people within SOGEI to perform the task and AAMS was reluctant to contract out the work following its problematic attempt to allow domestic testing labs in Italy to perform Comma 6a testing. Italian testing laboratories more familiar with testing weights and measures had been asked to conduct highly specialised gaming tests with dubious and often scandalous results.


The mono-networks as the current VLT locations are being called (as there is just a single system in operation) have seen Novomatic's platform from Italian subsidiary Adria Gaming secure eight of the 10 concessionaire initial installs to date. Lottomatica and SPIELO however, have secured over half of the current


The game and


gaming industry in Italy continues to


chalk up truly high- level economic figures: in 2010,


total takings were 61.4 billion euros (13 per cent more


than 2009), a sum equivalent to


approximately 4 per cent of Italy's national GDP.


Rising figures were also confirmed by January 2011


takings. From the overall betting


game sector, the


government had a revenue of 9.9 billion euros in 2010. In this


context, the lion's


share goes to new slot machines,


which guarantee 50 per cent of the


takings. The sector has approximately 5,000 enterprises,


with a workforce of over 80,000.


12,000 terminals now installed in the market, while Inspired and Sisal Slot have 3,000 terminals on site. Aristocrat’s ACE Interactive system has been installed with concessionaire COGETECH, while Barcrest Group is the latest supplier to receive platform homologation in Italy.


To complicate matters, however, the homologation of these current systems continues, which has again delayed the second phase of system deployment. Second phase suppliers complain of anti- competitive protectionism as they must wait until this second test is carried out before their homologation can commence.


Man and Machine Having recognised that it didn't have the manpower to conduct the platform testing of the 14-16 suppliers seeking homologation, SOGEI and AAMS struck an agreement with the concessionaires. They were asked to specify which of the available platforms on the market they desired to see homologated in the first wave of the process, which could only cope with 3-4 platform applications. As a result, Novomatic, SPIELO and Inspired have taken pole position in the market in regards to machine installations. Within Italy, this gentleman's agreement has been seen as the most appropriate way to resolve the lack of human resources, but externally there remain questions as to the anti-competitive nature of this phased deployment and definite frustrations that the second phase, which was promised to have commenced in September 2010 is still ongoing, with Barcrest Group now only the fifth supplier on the market.


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