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Insight BALLY TECHNOLOGIES


eight decades at the toP of its gaMe


Bally Technologies celebrates its 80th anniversary in 2012, a year in which it has big plans for the European market with a range of licensed games, system solutions and stunning interactive gaming developments


As Bally Technologies enters calendar 2012, the important partnerships the Company has established with customers, vendors, suppliers, and others in the gaming industry remains the biggest key to success. This is especially important in the European market, where Bally continues to grow.


In the coming year, Bally will introduce numerous innovations in gaming, from exciting systems products to mobile applications to thrilling games featuring world-class brands like Michael Jackson King of Pop, GREASE, and Betty Boop’s Fortune Teller.


Additionally, Bally celebrates its 80th anniversary this year. Since its founding in Chicago, Illinois in 1932, Bally Technologies has consistently been a leader in providing trailblazing games and systems technology for the global gaming industry.


ta Your Marco Herrera,


Vice President and Managing Director of Bally Europe,


Middle East and Africa.


Bally naMes new euroPe sales director Bally Technologies has offices in the United Kingdom, France, Italy, and The Netherlands. Marco Herrera remains Vice President and Managing Director of Bally Europe, Middle East, and Africa, overseeing games and systems sales, service, and support in those regions. Herrera has been a valuable member of the Bally team since 2006, when he was appointed as Vice President and Managing Director of Bally’s MCC system division in Nice, France. Due to his leadership and


knowledge of the European marketplace he assumed his current, additional responsibilities in late 2010 and relocated to Bally’s European Headquarters located in Amsterdam, The Netherlands.


Bally’s Amsterdam headquarters encompasses the Company’s sales, customer support, financial, and human resources functions for the European region. From this location, Bally manages all of the product assembly, warehousing, distribution, and logistics.


taking your casino mobile le


bringing the casino to the players and the players to the casino


Today, players are becoming more and more tech savvy and embracing mobile, online, and social media at a faster pace than non-casino gamblers. That means exciting things for gaming operators, who can create captivating technology experiences in their casinos and leverage mobile, Internet, and social media to bring the casino to players.


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