www.suncruiser.ca I 2012 SunCruiser WEST COAST
Pacific Yacht System Photos
Pacific Yacht SYSTEMS
Boating Made Simple by Design by Dean Unger
THE NORTH ARM OF THE FRASER RIVER IN RICHMOND, B.C.
was
the central location chosen over a year ago for Pacific
Yacht Systems, a one-stop marine electronics and electrical solution for boat owners looking for a professional, fully qualified yacht and boat systems outlet.
“I think the story of why I’m in the business is really important,” says Jeff Cote, owner of Pacific Yacht Systems. “It was a lifelong dream of ours to own a boat, so six years ago we made the move to buy one. We had a survey done that was suppos- ed to tell us everything we needed to know about the vessel. The report indicated that it was above stan- dard; there were no problems.” Dur- ing their inaugural trip to sunshine coast with family and friends who’d flown in from out of town to take part, less than a week into the voy- age, systems started failing. “A short time later,” says Jeff, “We wound up crippled at dock. The experience was incredibly disappointing to everyone involved and was an expensive les- son for us personally. I can lose my car today and deal with the problem relatively easily - all the resources
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are there and it’s a fairly straight forward procedure. But when you’re on a holiday that you’ve worked all year for... the gap between expecta- tion and disappointment is so wide; it was one of the most stressful things I had ever gone through.” When it came time to locate a service shop, Jeff set out to find someone who could help them, and who would be system-focused on what the problem was. In the end, it turned out that nobody could fix the whole system. “The service agency could change an individual part, but they couldn’t look at the whole system. Later on, we did a circumnavigation around the island for 10 weeks and we saw so numer- ous system failures (boats stranded at dock). This became the genesis of the business. We perceived a need for an electronics and electrical full suite service and, in turn, decided to fill the gap.”
Essentially, PYS delivers ser-
vices in four main areas of focus: power systems, navigation systems, communication systems and home entertainment. PYS designs electrical systems for boats; integrates naviga- tion systems that are tailored to the individual needs of the client; provides all the creature comforts of home on a boat and outfit boats with Wi-Fi- connectivity; and even installs satellite TV and home theatre systems. “Our business model is not based upon the need to sell stuff -
all our competition is in the business of selling stuff. We are service driv- en. We are in the business of finding solutions for our clients,” says Jeff. “When you’re on the water, nature can sometimes put you to the test, but your boat should be depend- able. This dependability and con- fidence is what we provide our cli- ents, the knowledge that the job is done right.”
Whether clients come to PYS with a system design in mind, or with the intention of working with what’s already there, it is the PYS mandate to analyze the “big pic- ture”, to consider how all of the operating systems on the boat are integrated and whether they may in some way affect each other. They make sophisticated systems easy to use, while maximizing safety, com- fort, and performance. “We handle all vessels of all sizes,” Jeff says. Part of the service delivery
mandate at PYS is to provide infor- mation to enable clients to choose equipment that best fits their needs. The Product Reviews section of the website presently provides reviews for more than 100 marine electrical and electronics products. Each prod- uct review includes a product de- scription and a list of pros and cons, submitted by the experts at PYS and by the online boating community. To help clients keep on the cut- ting edge of marine technology and systems solutions, PYS also writes a
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