LAUNCH GALLERY


Looking to introduce something new to the somewhat saturated gin market, London-based Edgerton Distillers have launched their Pink Gin, a product they claim to be an industry first. Despite the gin’s feminine colour (which comes courtesy of pomegranate), the drink still holds 47 per cent volume. Other ingredients include coriander, angelica, juniper, orris root, sweet orange peel, cassia bark and nutmeg.


The squares range fromKellogg’s isworth £13mand is currently the biggest-selling cereal snack range in the category. To further the range, themanufacturer have released a fifth variant - Rocky Road,which comprises of Rice Krispies,meltedmarshmallows,


shortbread biscuit, juicy fruit andwhite chocolate chunks - to tap into the consumer trend for indulgent treat categories. Available fromJanuary, the Rocky Road Rice Krispies Squarewill have an RRP of 55p (single bar) and £1.89 (multipack of four).


Snack manufacturer Burts Chips have re-introduced their popular Aberdeen Angus flavoured potato chips following strong consumer demand. The relaunch, which continues Burts Chips’ strategy of limited edition seasonal varieties, follows on from the success of the brand’s summer flavour, Pesto. The range will be available until March 2012 and are available in 40g bags (RRP £0.69) and 150g sharing bags (RRP £1.89).


In order to give a ‘helping hand’ in the kitchen, theWilliam Jackson Food Group (along with Symington’s) have launched two new easy dessert solutions under their Aunt Bessie’s brand. The Creamy Instant Custard, which is made from simply adding boiling water, is available in standard sachets or with no added sugar. The Crumble Mix contains 400g of golden crumble mix, which is the perfect serving size to make a large family crumble. The custard has a RRP of £0.59 and the crumble retails for £0.79.


8 | FMCG News | FMCGNews.co.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52