JANUARY News brief...
TATE & LYLE’S SINGAPORE
SUCCESS Tate & Lyle's SPLENDA® Sucralose plant in Singapore has been awarded ‘A’ grade status - the highest grade possible - from the Agri-Food & Veterinary Authority (AVA) of Singapore for the fourth consecutive year. This result was achieved during AVA’s annual food safety audit and continues the plant’s outstanding record since it began operations in 2007.
MASSIVE FOOD
WASTE REDUCTION According to the BRC, as the food & drink industry works to deliver WRAP’s Love Food, Hate Waste campaign by offering advice on food storage, use of leftovers, a wider range of portion sizes (such as half loaves of bread) and making the best use of packaging, total UK domestic food waste has fallen by 13 per cent between 2006/07 and 2010. This amounts to an amazing 1.1 million tonnes.
COCA-COLA INVESTS IN GREAT
BRITAIN Coca-Cola Enterprises Ltd (CCE) is demonstrating its commitment to manufacturing in Great Britain with a £50 million investment programme across three of its sites. The investment at its Wakefield, East Kilbride and Sidcup manufacturing facilities forms a crucial part of CCE’s strategy to grow its business whilst reducing the impact of its operations on the environment, with sustainable innovation at the heart of the £50m programme.
Burton’s Foods rebrands To further its business plan, Burton’s Foods has become the Burton’s Biscuit Company
Burton’s Foods, deemed to be one of the leading manufacturers in the biscuit sector, has decided to undertake a corporate rebrand, changing it’s name to the Burton’s Biscuit Company.
T
he company, which produces iconic brands such as Wagon Wheels,
Jammie Dodgers and Maryland Biscuits, has decided to have a rebrand as the manufacturer focuses on becoming a leader in the market. Also, the rebrand is another milestone in Burton’s
transformative plan, which has been taking place over the last two years. Burton’s is the only major UK
biscuit company that focuses solely on biscuits. Its rebrand (which encompasses a new name, new logo and an entirely new business approach) supports the organisationʼs progressive business strategy. Deployed in 2010, Burton’s
corporate strategy focuses on delivering quality products, driving innovation in the biscuit category through its power brands, maintaining a rapid pace and agility on a corporate
and brand level and expanding its international footprint to deliver continued growth. Retaining elements of its
proud heritage and better aligning the companyʼs strategic focus and brands within the sweet snacking category, the rebrand also features the introduction of two new iconic devices to visually represent the organisation. As part of the rebrand, the
company has also introduced a new strapline for the business, which is: ‘making every day more of a treat’, which aims to reflect its relentless focus on
New age consumer emerges
According to the latest research from IGD, experts in the food and grocery industries, shoppers aged under 35 are twice as likely to want organic food as those over 35. They are
also more likely to cook from scratch, aspire to shop ethically and waste less food. In research that compared
the under 35s with the over 35s, findings were revealed that showed an impressive disaparity. 26 per cent of shoppers under 35 expect to buy more organic food over the next 12 months, compared to 13 per cent of over 35s; 51 per cent of them claim to be cooking more from scratch (compared to
35 per cent of over 35s); 43 per cent of younger shoppers are cooking more with leftovers (compared to 30 per cent of over 35s); 30 per cent are prepared to pay extra for premium quality food (compared to 16 per cent of over-35s) and 19 per cent of the under 35s aspire to use specialist stores (like butchers, bakers and fishmongers) more over the coming 12 months (compared to just 8 per cent of over-35s).
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FMCGNews.co.uk
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