JANUARY


quality and innovation, and the premium nature of its power brands and their ability to delight consumers. Ben Clarke, CEO of the


Burtonʼs Biscuit Company, commented on the rebrand: “The past two years have seen progressive changes at Burtonʼs, as weʼve transformed ourselves into a successful and dynamic UK manufacturing business. The rebrand, as part of this transformation, represents not only our past achievements, but also our future ambitions as we continue to go from strength to strength.” Branding at the Burtonʼs


Biscuit Companyʼs offices and factories, changes to its packaging and a new website will all be completed


by early 2012.  TOP TWEETS


Willie Harcourt Cooze Up to my ears in grease dismantling the flow wrap a couple of sheared pins I love it


Pepsi™ “I never wanted to be famous. I only wanted to be great.”--Ray Charles


Eurofruit Del Monte faces Costa Rican strikes bit.ly/rLgUM5


easyFairsPACK New shows for 2012: ht.ly/7tOv6


Asda Just one more to go in the huge programme to transform Netto stores into new-look Asda supermarkets bit.ly/asdasuprmkt


Design Packaging Champagne, made sexy. By Jean Paul Gaultier bit.ly/tMWxkl #packaging #design


BrandSquare Is #Google+ a pain or gain for #brands? Add to the convo on BrandSquare...will you be using it for your brand? bit.ly/pSu5qE


Fairtrade Foundation First in a series of blogs on how #climatechange is affecting smallholder farmers and workers in run up to UN's #COP17 ow.ly/7t8Cc


Betty Crocker It's rude to stare, but these desserts are too pretty to look away! bit.ly/sC3xV8 #PickoftheDay


Nestlé to fight child labour


FMCG giant Nestlé has become the first food company to partner with (and apply to be a member of) the Fair Labour Association (FLA) to investigate whether children are working on the cocoa farms that supply its factories. In January, the FLA will send


independent experts to the Ivory Coast to examine Nestlé’s cocoa supply chain. Where they find evidence of child labour, the FLA will identify the root causes and advise Nestlé how to address them in ways that are sustainable and lasting. The FLA’s role will be to


provide expertise to help ensure Nestlé’s efforts to eliminate child labour are more effective and transparent. The results of the FLA’s assessment, which will be made public in the spring of 2012, will guide future Nestlé operations. “Child labour has no place in our supply chain,” said José Lopez, Nestlé’s Executive Vice President for operations. “We cannot solve the problem on our own, but by working with a partner like the FLA we can make sure our efforts to address it are targeted where they are needed most.”


dates Jan - March 2012


31 JANUARY Sainsbury’s trade briefing www.igd.com QEII CONFERENCE CENTRE, WESTMINSTER The past 12 months have delivered strong growth for Sainsbury’s, supported by the retailer’s continuing focus on delivering universal customer appeal. IGD’s 2012 Sainsbury’s trade briefing is a unique opportunity to hear direct from senior figures in the Sainsbury’s business.


29 FEBRUARY Asda trade briefing www.igd.com HARROGATE INTERNATIONAL CENTRE, HARROGATE The Asda Price Guarantee, the continued rollout of the ‘Chosen by You’ private label range and the acquisition of Netto have all been important events for Asda in 2011. Designed to help suppliers learn more about the Asda outlook and to optimise their trading strategy with the retailer, IGD’s 2012 Asda trade briefing event will once again feature an exceptional line up.


Joanne Denney-Finch,


chief executive of IGD, said of the findings: “This is great news for the whole food chain in the UK. The last 20 years have seen a foodie revolution as people have grown up watching celebrity chefs like Jamie Oliver, Nigella Lawson and Gordon Ramsay. “The under-35s have


travelled more and they have the Internet to bring recipes direct to people’s kitchens.”


25-27 MARCH Food & Drink Expo www.foodanddrinkexpo.co.uk NEC, BIRMINGHAM Food & Drink Expo, featuring Farm Shop & Deli, is the largest food and drink trade exhibition in the UK for 2012 - bringing together the grocery, foodservice, wholesale, manufacturing and speciality retail markets. It is co-located with other shows such as Foodex and the National Convenience Show.


To publicise your event, please send details via email to


rebecca.hubbard@onecoms.co.uk. diary


FMCGNews.co.uk | FMCG News | 5


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