PRODUCT INNOVATIONS Stirring up the ambient
dessert market Crusha has launched a new range of ambient desserts for children, which are now available at Sainsburys, Tesco and Morrisons nationwide. These exciting range of ambient desserts fall into four categories. There’s WHIP UP, which is a whipped dessert duo sachet that comes in five flavour combinations. These are: strawberry with sprinkle decorations, chocolate with chocolate flavour strands, caramel with
chocolate flavour strands, chocolate & caramel and strawberry & vanilla. The sachets are priced at (MRP) 50p. Next up are LAYA PUDS (below right), which are three- way dessert sachets. The sachets consist of jelly, a whipped dessert and decorative strands. The LAYA PUDS are available in strawberry and raspberry flavours, and are priced at (MRP) 55p. Also released by Crusha are MILKSHAKE PUDS, which are single serving custard dessert pots. These come in four flavours, which are banana, chocolate, strawberry and vanilla. These pots are priced at (MRP) 49p. Finally, the company has also
released its FRUIT JELLY POTS (below left), which come in four flavours: raspberry, strawberry, blackcurrant and orange. These are priced at (MRP) 49p. Of these four new releases, Matt Lee, sales director at Crusha, said: “We are extremely proud to launch this exciting new extension to the Crusha brand with our collection of ambient desserts for the children’s market. We’ve taken our time to ensure that this range really delivers for the consumer to earn its place on the supermarket shelves.” 8For more information visit
www.crusha.co.uk.
FMCGNews.co.uk | FMCG News | 45
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52