UNIVERSAL APPEAL
TO THE READY MEAL For the launch of its new halal snacks, Ethni’Cook has discovered a tested recipe for convenience and freshness in the form of Cryovac BDF®
Soft with
easy opening. Having successfully used Cryovac packaging since the company’s foundation in 2008, the French company will use the dynamic easy opening solution for a new fish burger and a microwaveable croque monsieur. The chosen solution, representing the latest generation of thin, resistant, antifog shrink barrier film, can be opened easily, without knives or scissors. The practicality advantages complement strong presentation possibilities and equipment compatibility. All of these factors are key to the success of snacking products with their relatively small size (120-140 grams per unit) and their strong need for differentiation on the shelf. Ethni’Cook adheres to a clear strategy of giving the Muslim community access to established and popular snacks and meat products, manufactured and packaged in dedicated and certified halal facilities. From day one, the young company has relied on the extremely broad expertise of Sealed Air Cryovac in the development of appropriate packaging solutions. Ethni’Cook ready meals already on the market are packaged in Cryovac BDF®
effect, all its burger packaging will also integrate this easy opening facility.p
BENCHMARKING PROGRESS
Sealed Air Cryovac invited food producers to discuss innovations in packaging automation at Packforum, the company’s permanent customer care centre in Paris. Thirty-five participants from fifteen European countries shared best practices and reviewed the latest automated lines in action in Packforum’s showroom. The benefits of automation are well known, yet while food packaging is traditionally a very labour-intensive activity, it is lagging behind other industries in the adoption of automated processes. Some players, however, are taking the lead. Speakers at Packforum presented their success stories with the partial or full automation of various processes, including product identification, in-line weighing, in-line labelling, product loading into package, and collaboration with upstream and downstream partners. p
AHEAD OF THE TIDE
Allogel SRL has entered new waters as the first Sealed Air Cryovac customer in Italy to use Darfresh®
3-webs for Soft. With immediate
packaging frozen fish, with initial consumer response being very positive. For the retailer, the solution has the benefits of a long shelf life and strong pack optics, which bring opti- mal visibility and lighter, more ecological packaging with the absence of cardboard. As a long-standing customer, Allogel worked closely with Sealed Air Cryovac in the development and trial of this solution as part of its proven commitment to bring safety-driven innovation to its products and processes. Behind the Allogel decision to use Darfresh® 3- webs and the Darfresh®
R275CD machine was the concrete
objective to find a packaging solution that combines excel- lent conservation with appealing presentation. The resultant choice satisfied this vision. u
FROM FRIDGE TO TABLE
Puigrenier knew from day one that the success of its new premium carpaccio product, made from 100 per cent Charolais beef, was dependent on differentiation. Confident of the excellent quality of its meat and the accompanying gourmet sauce, the French company looked to Sealed Air Cryovac to provide a packaging solution capable of making a measurable difference to customers. Puigrenier chose Cryovac BDF®
Soft, a new generation anti-fog,
shrink barrier film integrating the easy opening facility, to fulfil its objective. The result is the presentation of the carpaccio in a round foam tray, enabling the consumer to transfer it on to a serving plate in four rapid steps. Puigrenier president, Hervé Puigrenier, sums up the fruitful mutual development: “the innovative character of the meat product has its origins in the packaging, which doubles as a vital marketing tool.” Puigrenier is pleased with the market response to its new carpaccio product and confirms that the investment in an integrated packaging solution was very worthwhile. t
Tel: 01480 224000 |
cryovac.ukmkt@
sealedair.com |
www.sealedair-emea.com
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