CONTRACTS & PROJECTS Put it in the Freezer Box!
A major processor of frozen produce has recently benefitted from switching to re-usable packaging for bulk storage. The old adage of ‘if you look after the p’s the pounds will look after themselves’ has definitely been the case! SCA UK’s Industrial Division’s Freezer Box is a re-usable bulk box made from high performance corrugated fibreboard. The pack is suitable for cold storage and can carry 1000kg of loose product, stacked five high. The frozen produce processor had been using a container made from conventional corrugated board in conjunction with wooden posts and wooden ‘hoops’ to prevent the pack from bulging and to try and ensure safe stacking. The pack was only suitable for one use and the risk of collapse was an ever present danger. Chris Ettie, Retail & Food Market Manager from SCA says: “The re-usability of the Freezer Box has translated into a significant cost saving on packaging for the client, and bulging has been eliminated.” 8For more information call 01455 251 400, email industrial.
info@sca.com or visit
www.sca
industrial.co.uk.
From plastic to corrugated
To meet Sainsbury’s demand for more sustainable packaging for its own branded sliced cheese ranges, Smurfit Kappa has produced an innovative Shelf Ready Packaging (SRP) solution. The new SRP replaces a vacuum formed plastic tray with an FSC certified corrugated pack using a novel single faced ‘ONDI’ Fluting and is designed to ensure the optimum product display on the shelf for the pre-packed cheese slices. Smurfit Kappa ONDI Fluting has exposed fluting on one side of the board. The new ONDI SRP uses the exposed flutes on the inside of the pack to grip the primary packaging securely, from the sides and the bottom, ensuring the product is always presented with its display face towards the consumer. The move to an FSC certified, recyclable corrugated SRP from plastic is an important part of Sainsbury’s pledge to cut the quantity of packaging it uses by stepping up its commitment to recycling and reducing the amount of end of life packaging it sends to landfill. Smurfit Kappa UK is part of Smurfit Kappa PLC and specialises in corrugated packaging and containerboard. 8For more information call 0870 240 0361, email enquiries @smurfitkappa.
co.uk or visit www.
smurfitkappa.co.uk.
BlackBerry PlayBook
A bang on trend on-pack promotion from Oxford’s Black n’ Red is capturing the attention of creative thinkers everywhere. The makers of Black n’ Red have teamed up with BlackBerry to offer purchasers of the executive notepad the chance to win a BlackBerry® Tablet PC™ – the latest must-have professional business tool which
PlayBook
offers multimedia HD video, multiprocessing and web without limits. And the offer is not for just one PlayBook but for one PlayBook every week until the end of 2011. The promotion can be seen on 250,000 black resealable Twinforms from Denny Bros, with beautiful Blackberry product photography. The on-pack medium is seamlessly applied to the front cover of the High White 90gsm Optik Paper Black n’ Red Casebound notebooks. Each 120mm x 80mm label gives details of how to enter via
www.blacknred.com, range details and a special alphanumeric number to facilitate entry. 8For more information call 01284 701381, email fix-a-
form@dennybros.com or visit
www.dennybros.com.
32 | FMCG News |
FMCGNews.co.uk
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