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point of sale


out and introduction of the units has been excellent – on time and to budget. Our customers have embraced this use of customer facing technology as strong ticket sales through the kiosks has demonstrated.”


Indeed, customers have gained twice over. Those purchasing through the kiosks have appreciated the speed of service and the flexibility of the 24/7 operation whereas those needing more assistance can now receive even greater service from the ticket office staff. 


BOX TECHNOLOGIES AT A GLANCE


The kiosk design incorporated all the features expected by today’s customers – privacy, speed, simplicity and convenience.


The kiosk design incorporated all the features expected by today’s customers – privacy, speed, simplicity and convenience. From an operational standpoint, it was also important for Red Funnel to be able to utilise its existing printer and ticket type to ensure commonality within the unit as well as at the traditional service points.


Net benefit


The net benefit of the project has been significant, according to Jonathan Green, sales & marketing director at


Red Funnel: “There has been a significant improvement in operational efficiency and reduced queuing time, particularly during peak periods. With the self-service option to purchase the most common ticket types at any time of day, ticket office staff can now provide enhanced levels of customer service to those with more complex ticketing requirements and be more able to sell ancillary products such as rail, event and attraction tickets. The after-sales service from Box has also been excellent and the kiosks are proving to be reliable and resilient to wear and tear so the total cost of ownership is proving to be lower than our initial estimates.”


The introduction of the Red Funnel self- service ticket kiosks has been a great success and has brought about major benefits in terms of customer service, as Green confirms: “We are delighted with all aspects of this project. The roll-


Box Technologies is the UK provider of customer interface technology solutions, within six core market sectors: Retail, Hospitality, Finance, Public Sector, Utilities, Transportation and Logistics. By specialising in "Delivering the Customer Interface through Technology", as an ISO90001:2008 accredited business, supported by key direct relationship with leading manufacturers Box Technologies delivers total solutions across five product lines Digital Signage – EPoS – Mobile – Self Service supported by in-house Service delivery teams.


WORKSUNIT


Founded in 2004, WorksUnit is a digital marketing agency working nationally and internationally with a broad range of blue chip clients. The company provides web based solutions that are visually appealing, integrated, easy to use, robust and secure. Apart from Red Funnel, their clients include; The Boutique Hotel chain, Hotel du Vin, P&O Cruises and Ancasta International Boat Sales.


RED FUNNEL ISLE OF WIGHT FERRIES


Red Funnel was formed in 1861 and is today a modern and highly successful cross-Solent ferry operator and travel and leisure company based in Southampton. Other group activities include UK holidays and event/attraction ticket sales.


www.itrportal.com


IT RESELLER – NOVEMBER 2011 27


CASE STUDY


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