automatic data capture
point of sale
BlueStar takes European drive up a gear
IT Reseller visited Vartech Europe and spoke to key BlueStar personnel about the distributorʼs European roadmap for 2012 and beyond, as well as the companyʼs views on current and potential technology and marketing opportunities for its partners going forward.
mainly revolved around POS, ADC, Mobility, RFID, Digital Signage, and ID & Security technologies. Activities at Vartech Europe included one-on-one
“ Steve Kuntz: Popular show format. B
lueStar recently staged Vartech Europe 2011 in Berlin, Germany. The event combined an educational conference and trade show
to bring together VAR partners, ISVs, service partners and the BlueStar team in order to further develop their relationships and to discuss current and possible future trends and opportunities within the European marketplace. The technology focus
www.itrportal.com
owned UK subsidiary, Blackroc Distribution. On the subject of Blackroc Distribution, Bill Nix, vice president, global distribution, at BlueStar,
Data management is the business we’re in, and so I’ve
been extremely excited to see busy booths at Vartech Europe showing product offering touch-pad mobility that can be used for things such as retail stock check, mobile table service and healthcare applications.”
– Steve Kuntz.
product demonstrations in the CodeZone; a new seminar and workshop sessions presented by industry experts, including the BlueStar team; and networking opportunities at a number of evening events.
Within Europe, BlueStar has five main regions, each one headed up by an individual region manager. Mikael Svensson runs the Nordics, France is run by Dominique Badoil, Portugal is controlled by Mario Bonixe, Karin Rytz heads up the DACH region (Germany, Austria, Switzerland), and Sally Holdcroft is general manager for BlueStar’s recently acquired wholly
explained that the UK subsidiary is currently being fully integrated within the organisation as a whole. “We're currently putting together the Blackroc Distribution roadmap, but this has to be
Vartech Europe 2011 included both an educational conference and trade show.
IT RESELLER – NOVEMBER 2011 23
INTERVIEW
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