project profi les
PROJECT PROFILE PROMOTION
Kinesis Stations are included in the centre’s general induction sessions
ACTION STATIONS!
SUPPLIER: Technogym CLIENT: Wychavon Leisure
K
inesis Stations add to the vast range of equipment for practising the Kinesis discipline of strength, balance and flexibility in a new, easy and effective way for all users.
Wychavon Leisure Community Association installed Kinesis Stations at Evesham Leisure Centre in May 2011. “Wychavon Leisure is always looking for new and
innovative products to enhance the member experience, and Kinesis Stations have been a great addition, complementing and extending the range of equipment on offer at Evesham,” says Peter Williams, MD of Wychavon Leisure Community Association. Kinesis Stations combine the benefi ts of functional
strength with the simplicity of traditional equipment, allowing for a progression from a simple, guided workout to
Kinesis Stations use Full Gravity Technology
something that’s much more free and natural. Incorporating Full Gravity Technology, the cable-based machines enable all users to perform simple, natural movements in a variety of angles and directions to maximise the range of motion. In addition, by activating entire kinetic chains rather than individual muscles, this system makes it possible to develop greater co-ordination, stability, balance, fl exibility, strength, speed and agility. A virtually unlimited number of exercises can be achieved, providing variety and progression for members to enhance their workout. To maximise the use of Kinesis Stations at Evesham,
the equipment is included in the induction process, demonstrating the workout possibilities to new members who join. Kinesis Stations are also being used in PT sessions on a one-to-one basis, and in 20-minute training sessions run by an instructor for up to four people. To ensure that Wychavon Leisure could make the
most from Kinesis Stations, a full training session was delivered on-site for the fi tness team and the personal trainers. Craig Swyer, product and training manager for Technogym, comments: “We maximised the full training session, delivering it to the whole fi tness and personal training team to fully demonstrate the product benefi ts and uses, as well as ways in which it can be used to facilitate interaction and generate revenue for the centre.” Nigel Grundy, fi tness manager at Evesham, says: “With
over 2,500 members, we chose to install Kinesis Stations to add variety on the gym fl oor and offer members something new and exciting. The member feedback has been excellent – everyone who tries them really enjoys the experience.” A customer survey was introduced in June 2011* to
obtain detailed feedback from the members, and 93 per cent of respondents said they would recommend Kinesis Stations to a friend. Other feedback included: “Lovely – gym fees well spent, thank you”, “A great addition to the gym that fi lls a gap between free weights and selectorised equipment”, and “Provides several exercises and a range of diffi culty to suit all”. For more information, visit
www.technogym.com
* Survey at Evesham Leisure Centre between June and August 2011 based on 30 questionnaire respondents.
74 Read Health Club Management online at
healthclubmanagement.co.uk/digital november/december 2011 © cybertrek 2011
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