liw
show
review NEW EDUCATION VILLAGE
on the show floor, resulting in an inclusive atmosphere that encompassed all sectors of the leisure industry.
T
‘Our Greatest Team’ Technogym’s launch of its ‘Our Greatest Team’ campaign to the health and fitness industry, in conjunction with Team GB and Paralympics GB, was a highlight of the educational content. This national campaign, which sets up fitness facilities as community activity hubs, encourages FIA members and Technogym partners to grab the once in a lifetime opportunity presented by London 2012. Tony Majakas, London 2012
project director at Technogym, says: “Technogym, as the offi cial supplier of fi tness equipment to the London 2012 Olympics and Paralympics, was delighted to register over 250 locations for the campaign at LIW.”
IQL Forum The IQL UK Forum revealed the plans for the eighth edition of the National Pool Lifeguard Qualification (NPLQ). Working alongside IQL UK, a representative group of industry professionals – known as the 8th Edition Programme Board – identified that the NPLQ at the very least needed updating, and in many areas
launchpad for the Octane Pro 4700, which has an electronically adjustable stride length from 18”-26”, allowing users to quickly change between walking, jogging or running stride lengths on their cross-trainers. The new cross- trainer also comes with a brand new Cross Circuit feature.
Pulse: Scale models for new projects were on show
his year, the LIW seminar content was grouped together in one central Education Village
needed additional elements to address the needs of trainer assessors and Approved Training Centres. Tara Dillon, executive director
of IQL UK, says: “When embarking on a project of this magnitude and importance, it’s absolutely essential that research and consultation is at the centre of the decision-making process. I’m very excited by the feedback we received at LIW and look forward to the launch of the NPLQ 8th Edition in 2012.”
Independent Operators Unite Independent gym owners and operators from across the country were invited to attend the IOU seminar programme, featuring topics including secondary spend, working with social media and ensuring compliance with the Corporate Manslaughter Act. A highlight was the fi rst ever UK
presentation from health and fi tness expert Thomas Plummer, who issued a warning to his audience about low-cost gym memberships. Plummer stressed the need for operators to move away from a membership-driven model to a results-driven one in a bid to cope with increased competition. The day’s education closed with
an insightful IOU member panel discussion, which provoked questions from the fl oor and lively debate. The evening offered even more networking opportunities at the annual IOU party.
• Matrix Fitness Systems welcomed •
James Cracknell to its stand to announce his involvement in a new ambassador programme with fi tness equipment experts (and Matrix parent company) Johnson Health Tech UK (JHT). The latest initiative has been launched to promote the JHT quest for a fi tter Britain. Diary Systems
’ Clocksushi® chose • 60
LIW to launch its Gym Booking service for online bookings. Clocksushi works on a low-cost, Software as a Service (SaaS) model and follows the growing number of businesses delivering hi-tech solutions through the Cloud. Gym managers/owners can quickly set up a profi le web page and be ready to take bookings from their fi tness clients in less than an hour. Pulse
showcased a wide range of products on its stand, including the Read Health Club Management online at
healthclubmanagement.co.uk/digital
Keiser hosted demos of its indoor cycles and education at the show
•
Evolve strength range, with a new suite of complimentary frame and upholstery colours, as well as the latest generation of its software solution SmartCentre. Keiser UK
launched its new
Education Team at LIW. The team includes fi ve trainers who will deliver Keiser Installation, Foundation and Advanced Module courses throughout the UK. The team hosted
november/december 2011 © cybertrek 2011
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