INTERNATIONAL in brief...
star trac for fi tness hut Premium low-cost operator Fitness Hut recently opened its fi rst site in Lisbon. T e new club – the fi rst of three sites planned to open before the end of January 2012 – has been equipped by Star Trac. Equipment includes the E Series CV range, HumanSport cable-based strength equipment complemented by Inspiration Strength machines, and a dedicated Spin studio. Led by Nick Coutts (see HCM Oct
11, p46), Fitness Hut plans to open between six and 10 sites a year.
us ceo pledge IHRSA is urging America’s business leaders to become personally involved in leading the US to wellness by taking the CEO Pledge, a key component of the United States’ fi rst ever National Physical Activity Plan. T e plan is a comprehensive set of
policies, programmes and initiatives aimed at increasing physical activity in all segments of the US population, with the goal of improving health, preventing disease and disability, and enhancing quality of life. CEOs who take the pledge vow to improve employee health and wellness by creating opportunities and resources for physical activity before, during or aſt er the workday. “T e CEO Pledge makes it clear
that business leaders have an infl uential role to play in addressing our country’s health and healthcare crises,” says Joe Moore, president and CEO of IHRSA. “With most working adults spending roughly half their waking hours at their job on the days that they work, it is incumbent on business and industry leaders to become part of the solution. By promoting physical activity and healthy lifestyles in the workplace, CEOs help their company’s bottom line. But they also help society.”
total gym enters colombia BodyTech in Bogotá, Colombia – part of a chain of over 40 fi tness clubs in the country – has become the fi rst gym in Colombia to add GRAVITY programming.
16 only, but international expansion is planned
Genae is set to open its latest club in January, in Bron – near Lyon – in France. T e 2,600sq m club will off er four
studios – including a dance fl oor, ‘zen’ studio and a dojo – and a cycling area. T ere will also be a functional training zone, Freemotion circuits and a gym.
NEWS
genae to open club number fi ve As at its other clubs, the new facility
will target families with activities for all ages; 40 per cent of Genae’s customers have never been members of a club before. Also as at its other sites, monthly membership will be complemented by a ‘pay by the hour’ option (€5 an hour). Formerly known as Domyos and owned
by Oxylane, Genae is part of Geophyle, a company network created by the founder of Oxylane which encompasses companies in the fi elds of leisure and media. T e portfolio currently comprises four
anytime’s 100th australian club Genae currently operates clubs in France
Anytime Fitness, the world’s fastest- growing fi tness club franchise, has opened its 100th club in Australia. T e milestone comes just three years
aſt er the brother-sister team of Justin McDonell and Jacinta McDonell-Jimenez began serving as Anytime Fitness master franchisees in Australia. T e 100th Australian site offi cially
opened in T ornton, New South Wales, on 1 October. T e new club is owned by Steve Rollings, who now owns and operates a total of eight Anytime Fitness clubs in the country. McDonell says his goal is to have
more than 350 Anytime Fitness clubs in Australia within the next two years.
Anytime Fitness has more than 1,300,000 members across 1,600 clubs worldwide
planet fi tness expands in the ukraine
Planet Fitness has opened a new club in Kiev – its fi rst in the city and its fourth site in the Ukraine. Enrollments began at the end of
March and the club opened its doors for workouts on 15 September. Facilities at the 3,250sq m gym
include two group fi tness rooms, free weights, cardio, swimming pools and a personal training studio. T e aqua-zone contains an adult pool, children’s pool, spa pool and sauna. Meanwhile, kids of all ages have
Read Health Club Management online at
healthclubmanagement.co.uk/digital
access to special areas of fi tness, aqua programmes, developmental classes and recreation rooms. T e club also off ers a wide range of
spa procedures and a beauty salon. In addition, every member has the opportunity to visit the onsite physical therapy offi ce, receive a functional diagnosis, learn about problem areas and receive treatment. Planet Fitness now has clubs in
Stockholm (Sweden), Donetsk and Kiev (Ukraine), and six cities across Russia.
november/december 2011 © cybertrek 2011
sites in France. Most will be rebranded Genae, and future clubs will also roll out under this name. Future expansion is planned in France and beyond – to markets such as Belgium, Spain, Italy and China, where the Oxylane brand already operates via its Décathlon stores.
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