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mma star plans gym expansion
Mixed Martial Arts (MMA) star Khalid Ismail has confi rmed plans for the expansion of his Lions Den Gyms (LDG) business at locations “in a radius around London”. LDG was launched by Ismail
in 2006 and currently has two centres, one in Chadwell Heath and another in Romford. It is hoped that a third site will open in early 2012. Ismai l told Le i sure
Opportunities the Romford club, which was unveiled in early 2010, was funded through re-investing capital following the success of LDG’s fi rst site. Meanwhile, Ismail has also worked with
Ismail plans to expand the Lions Den Gyms brand across the UK
local community groups in an eff ort to engage more young people to take up sport and to focus on learning and training. Ismail hopes expanding LDG and off ering a “gym for everyone, no matter what your age,
fi tness level or background”, will help address some issues that led to August’s riots. He says: “T ere is defi nitely a call for more
centres like ours to be opened in and around London. T e riots were about people being drawn into an atmosphere and a way of thinking which is destructive.”
plummer in warning to uk fi tness sector
Renowned US-based health and fitness expert Thomas Plummer has issued a warning to the UK fi tness industry with regard to the advent of low- cost memberships. Addressing delegates at Leisure Industry Week, Plummer drew on his extensive experience of the US market to reveal that budget models were a “micro-trend”. Plummer told delegates:
“[T e US] is in the middle of a micro-trend and it’s going to spill over here. “You’ll get around three or
Budget models: Are these really a ‘micro-trend’ as Plummer suggests?
four years of disruption and then it will fail. It’s failing in the US. T ere are only so many members in a marketplace. Some of you are thinking: ‘I’ll just halve my price, I’ll be a budget club’. Some of you are already doing that. It’ll work for a couple of years.”
Plummer stressed the need for operators
to move away from a membership-driven model to a results-driven operation in a bid to cope with increased competition that, he warns, “is coming”.
the reebok club gets £100,000 re-investment
The Reebok Club in Canary Wharf has invested £100,000 in new equipment which was unveiled on 30 October. As part of the investment, all of the
independently-owned club’s group cycling bikes have been replaced with 80 new ones, while
november/december 2011 © cybertrek 2011
eight cross-trainers with and seven adjustable benches have been supplied by Technogym. T ere will also be an additional six CYBEX
Arc Trainers and the club will be the fi rst in the UK to introduce the Power Plate Bike – a stationary bike with mechanical vibration.
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