health club awards
Winners celebrate at the 2011 Health Club Award
ceremony, held alongside Leisure Industry Week
could you be a winner? H
ot on the heels of the success of the first ever Members’ Choice Health Club Awards at LIW,
supported by Health Club Management (see HCM Oct 11, p8), some exciting new categories have been announced for 2012.
new for 2012 Firstly, 2012 will see the launch of the Individual Award, whereby members of health clubs and leisure centres will be given the opportunity to nominate individual members of staff, in addition to rating the overall level of service and value for money offered by their club. “Belonging to a health club is a great
feeling. Successful clubs have a relaxed, friendly and invigorating atmosphere – a place where everyone is welcome and nobody feels awkward, and a haven for members from their frantic day-to-day
New awards categories and a call for entries – the Health Club Awards, sponsored by Centrum Performance, gather momentum into 2012
lifestyle,” says Brown. “To create a club like this requires a lot of hard work and a belief that members should have a rewarding experience every time they visit. We believe staff who’ve been integral to the customer experience should be recognised for their efforts. All staff – whether a receptionist, instructor or manager – are eligible for this award, which offers the chance to be recognised locally and nationally for their hard work.” The top fi ve nominees will be presented
with a highly commended trophy at the awards next September. There will also be a new category of
Grand Prix winner in 2012, with Best Budget Chain (a category exclusively open to budget clubs) joining the line-up alongside Best Small Chain (three to nine sites), Best Medium Chain (10-30 sites), Best National Chain (more than 30 sites), Best Club in the UK (fewer than 2,000 members) and Best Club in the UK (2,000 members or more).
enter now for 2012 The success of the awards in the fitness industry already has been largely down to
68 Read Health Club Management online at
healthclubmanagement.co.uk/digital
the unique way clubs are rated, as Brown explains: “There’s no judging panel, no submission to write, no telephone interview – just the thoughts of thousands of members on how good their own club is. By ranking clubs this way, we’ll find out who’s giving the best membership value in the UK.” Clubs and leisure centres that enter
can also receive their own Feedback Report, providing valuable details of their members’ ratings and comments with regional and national comparison data. The awards are open to all private
health clubs, gyms and local leisure centres in the UK; each of the 14 regional winners is presented with an award, as well as the six Grand Prix winners. Initial entry is free for operators, with online voting running from January to March 2012. Winners will be announced at Leisure Industry Week in September 2012. The 2012 Awards will be sponsored
by Centrum Performance (www.
centrum.co.uk). Deadline for entry is 31 December 2011 – health clubs and leisure centres can register now at www.
healthclubsawards.co.uk
november/december 2011 © cybertrek 2011
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