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NOVEMBER/DECEMBER


The buzz word is customer experience management, says Stuart Dyson p44


Health Club Management is the FIA’s Public Affairs Media Partner


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The very best of LIW 2011 p58


54 location, location, location Darren Weiss investigates ways in which geolocation technology can help equipment manufacturers boost their bottom line


56 fi tness-kit.net product round-up Booking software from Yapps, Flexi- cord technology from Viper, new equipment from Total Gym and a training platform from Studio Sports


58 show review liw 2011 Laura Dagg rounds up some of the exciting new products that made their debut at this year’s Leisure Industry Week and details the key show events


63 trending now Rhianon Stevens reports on the top exercise trends identifi ed in the 16th annual IDEA Fitness Programs and Equipment Trends report


november/december 2011 © cybertrek 2011


Interview: Nuffi eld’s Laura Kerby p30


66 creative thinking Mintel analyst Michael Oliver examines the consumer reaction to gyms in 2011 and the opportunities to get more people active


68 could you be a winner? With new awards categories and a call for entries, the Health Club Awards gather momentum into 2012


70 fi tness-kit.net studio equipment Escape Fitness launches SteelBell and the new Easy Tone Step is added to the Reebok range


73 supplier showcase We profi le projects from Big Wave Media, Technogym and Better Belly


83 lightweights Sporty Santas get set for a Christmas dash and Scooby Doo is hailed as the most active cartoon character


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