Health Club Management is IHRSA’s European Strategic Media Partner
NOVEMBER/DECEMBER
The buzz word is customer experience management, says Stuart Dyson p44
Health Club Management is the FIA’s Public Affairs Media Partner
reader services
The very best of LIW 2011 p58
54 location, location, location Darren Weiss investigates ways in which geolocation technology can help equipment manufacturers boost their bottom line
56 fi
tness-kit.net product round-up Booking software from Yapps, Flexi- cord technology from Viper, new equipment from Total Gym and a training platform from Studio Sports
58 show review liw 2011 Laura Dagg rounds up some of the exciting new products that made their debut at this year’s Leisure Industry Week and details the key show events
63 trending now Rhianon Stevens reports on the top exercise trends identifi ed in the 16th annual IDEA Fitness Programs and Equipment Trends report
november/december 2011 © cybertrek 2011
Interview: Nuffi eld’s Laura Kerby p30
66 creative thinking Mintel analyst Michael Oliver examines the consumer reaction to gyms in 2011 and the opportunities to get more people active
68 could you be a winner? With new awards categories and a call for entries, the Health Club Awards gather momentum into 2012
70 fi
tness-kit.net studio equipment Escape Fitness launches SteelBell and the new Easy Tone Step is added to the Reebok range
73 supplier showcase We profi le projects from Big Wave Media, Technogym and Better Belly
83 lightweights Sporty Santas get set for a Christmas dash and Scooby Doo is hailed as the most active cartoon character
digital turning pages magazine See Health Club Management online
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buyers’ guide: For suppliers of products and services in the health club and spa markets, turn to p78
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