IDEA trends
Pilates classes
have joined yoga programmes to become one of
the most popular pursuits at clubs
TRENDING NOW T
he 2011 IDEA World Fitness Convention attracted more than 5,000 attendees from around the globe, showcasing
groundbreaking sessions taught by industry experts alongside an exciting expo hall filled with the latest innovations. Health club owners, programme directors and fitness professionals witnessed the launch of new products, and 130 key figures were surveyed to compile IDEA’s 16th annual report into fitness programmes and equipment trends. Kathie Davis, IDEA’s executive director,
says: “Given the millions of Baby Boomers who are now becoming active seniors, training is becoming all about balance and function, promoting a better quality of life, reducing injuries and keeping people more actively engaged in life as they age.” Here we look at the top trends in
programming and training identifi ed by IDEA, and review development opportunities for the leisure industry.
mind-body programmes Pilates participation has steadily
increased over the past nine years. On november/december 2011 © cybertrek 2011
Rhianon Stevens reports on the top trends identified by the 16th annual IDEA Fitness Programs & Equipment Trends report
average, facilities offer 14 pilates and yoga classes a week, with an average of 13 members attending each class. In addition, among those surveyed, use of pilates equipment has risen from 29 to 44 per cent over the last eight years. Glenn Withers, founding director
of the APPI Health Group, believes the current trend towards mind-body programmes is mainly down to a renewed self-assuredness in the public’s ownership of their own health. “The public are now more educated than ever, and are seeking a more ‘intelligent’ way to exercise,” he says. “The future will see consumers demanding an increased professionalism from the fi tness sector, and we’ll see a push towards more highly skilled practitioners. “For health and fi tness clubs, the
opportunity is huge. Operators have the ability to create multi-faceted health clubs with fi tness, physiotherapy, pilates, nutrition and health screening all
under one roof. I predict that, in years to come, the health club will become one of the largest private healthcare providers in the UK.”
bodyweight & functional strength training The bodyweight leverage category is one of the fastest growing training modalities. It is currently offered by 70 per cent of trainers, with 73 per cent of those surveyed believing this programming will continue to grow. TRX Suspension Training dominates
this category, which also includes ropes, climbing ladders and other devices that leverage the user’s bodyweight to improve strength and overall fi tness. Randy Hetrick, inventor of the TRX
system, says: “To see this level of widespread acceptance for suspension training and the overall growth of the bodyweight training category is exciting – and this is only the beginning.
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