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EVENT FEEDBACK


“The children’s activity area was fantastic, and in fact seems to be an area that’s growing each year – very positive to see. It was encouraging to see the busy Independent Operators Lounge within the main show. LIW provides a really effective way to keep in touch with associates within the industry” – Debra Stuart, CEO, Premier Global “Three days of hard work and


enjoyable social networking events have resulted in plenty of leads which we hope will generate ample new business. We look forward to the show next year” – Tom Reed, sales co- ordinator & sales business development, Amazon Leisure “It’s an excellent idea to have an


opportunity for personal trainers and fi tness professionals to directly benefi t from masterclasses, both in terms of learning new skills and in receiving REPs CPD points for doing so” – Ben Laundon, senior trainer, Corpus Fitness “We were very interested in the


Technogym’s Arke functional


range in use on the stand; Kinesis Stations were also launched





demonstrations on the M3 Indoor Cycle and M5 Elliptical throughout LIW. Visitors to stand H50 experienced


the next evolution in vibration training when they tried the Power Plate® powerBIKE™, a stationary bike with mechanical vibration technology. Combining the acknowledged benefi ts of vibration training with a cardiovascular workout, it complements the existing Power Plate machine range by adding another dimension to the way members train.


• Gladstone Health and Leisure


launched three new software products: the iPhone booking app; Contact Manager, which simplifi es the sales process and helps operators secure new members; and the Learn 2 Swim course management module, which will simplify the often complicated and time-consuming swim school administration process by allowing operators to register people on courses, manage accreditation and ease the movement of pupils between the


SPOTTED!


Familiar faces: The exuberant Mr Motivator visited the show


• James Cracknell on the Matrix Fitness stand • Mr Motivator introducing himself to the Speedo swimwear models • Alex Reid taking a look at the Jordan Fitness equipment • The Biggest Loser’s Paddy Cunningham with the CYBEX team • Olympic mascots Wenlock & Mandaville enjoying the FIA keynote • Zac Purchase being ‘challenged’ on the Red Bull stand • WBC International Challenge Champion, Nasser Al Harbi, at the Fight Fit stand


november/december 2011 © cybertrek 2011 •


Pool & Spa area. It was good to see new things that we hadn’t seen before and that will drive revenue. We came from Dublin and it was well worth the trip” – Willie Sheils, chair, South Dublin Leisure Services


different swimming levels and stages. Offi cial Olympics fi tness equipment


• •





supplier Technogym launched its ‘Our Greatest Team’ campaign, encouraging clubs and locations to join in with the once in a lifetime opportunity offered by London 2012. This was combined with the UK launch of Kinesis Stations, which will be showcased in the Olympic Village Gym during London 2012. Visitors to the


AlterG stand were


witness to the UK fi tness launch of the AlterG – an anti-gravity treadmill. PocketFit Training


launched a


range of health and fi tness-related courses, with all resources designed to fi t on playing cards to enhance the accessibility of its programmes, as well as making them easy to maintain. Design company


222 Sports chose


LIW 2011 to launch Swimtag, a training aid and monitoring system that tracks your progress in the pool. The team brought two Swimtag systems along to the show to demonstrate the functionality of the system and the benefi t to swimmers.


healthclub@leisuremedia.com laura dagg


Read Health Club Management online at healthclubmanagement.co.uk/digital 61


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