IDEA trends


“As consumers are greeted with


a growing number of bodyweight exercise alternatives, TRX is committed to the ongoing mission of education and programme development to foster and ensure the most responsible, safe and effective use of this form of training by clubs, professionals and consumers.” While strength training trends


have really leaned towards own body weight training, the IDEA report also picks out functional resistance training using equipment as a growth area, with a wide array of products now available on the market – from ViPRs to kettlebells, sandbags to cable-based functional trainers. TRX, with its new Rip Trainer, predicts a rise in not only personal use of such equipment, but also as part of functional resistance classes.


group personal training In the 2011 report, small group boot


camp and circuit training sessions were added to the personal training category. These services are currently offered by over half of all managers surveyed. Mark Townsend, national fi tness


and wellbeing manager at Nuffi eld Health, says: “Group personal training, or ‘small group training’, is something that is constantly evolving alongside the one-to-one personal training product. This format has taken the social and sometimes competitive benefi ts of group exercise to offer a hybrid solution. “Using innovative kit like kettlebells,


suspension training systems and ViPR, small group training allows people with similar goals to achieve results in a fun and motivating environment. This type of training typically appeals to those members not currently using a personal trainer, but who are looking to add variety to their workouts.”


64


The best group programmes are an important driver of regular club attendance


group exercise programming Group exercise classes have led the way in 2011 and this trend looks set to continue through 2012 and beyond. Stephen Buckley, communications manager at FitPro, says: “Clubs understand that the very best group exercise classes are an important driver of regular club attendance, and that strong group exercise brands such as Les Mills also attract new club members. “Having said that, there’s no doubt


that traditional group exercise is being challenged by smaller, PT- infl uenced classes. Classes such as the new CXWORX appeal because they combine more of the technical coaching and individual attention that you’d expect from a personal training session with the social aspect of a group class.” This year, Star Trac launched a new


class using MVe (Maximum Versatility Exercise) chairs from Peak Pilates – the fi rst instructor-led, chair-based class


Read Health Club Management online at healthclubmanagement.co.uk/digital


to launch in the UK, and the fi rst time traditional and contemporary pilates moves have been performed to music. This innovation takes full advantage of the growing trend in both group exercise and pilates.


outdoor activities Outdoor activities such as walking,


outdoor personal training, hiking, running and cycling are reporting a significant rise in participation. Gill Stewart, head of marketing and business development for Nordic Walking, feels there are two driving forces behind this trend: the economy and the demand for functional training. “People perceive outdoor exercise to be free, or certainly less expensive than joining a gym or visiting a leisure centre,” she says. “More personal trainers, local


authorities, charities like Age Concern and even the National Trust have started to provide outdoor exercise options, with walking still proving to be


november/december 2011 © cybertrek 2011


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