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project profi les


PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE


WE PUT THE SPOTLIGHT ON THREE PROJECTS FROM BIG WAVE MEDIA, TECHNOGYM AND BETTER BELLY


WHOLEHEARTED PARTNERSHIP


SUPPLIER: Big Wave Media CLIENT: aspire Sports & Cultural Trust


the trust from its inception, helping to build a strong brand identity, market the facilities and grow membership. The initial task was to help the trust form an identity


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that included a strong name and branding. From initial meetings in late 2008, Big Wave Media quickly arranged focus groups, question and answer sessions and board presentations. The name ‘aspire Sports & Cultural Trust’ was forged and, from mood boards and concept artwork, new logos and brand feel were fi nalised. Working with aspire department heads, Big Wave


created an annual marketing plan, budget and deadline matrix. Account managers then worked behind the scenes to ensure deadlines were met and marketing collateral was delivered on time and on budget. For internal signage and displays, Big Wave installed a


number of units including bespoke customer feedback boards to create a channel for customers to communicate with the trust, as well as wall-mounted branded leafl et racks and recruitment boards. Externally, the sites were transformed with large poster boxes, lamppost banners and impressive light columns to advertise to passing traffi c. From empty shells back in 2008, the sites are now


buzzing with a vibrant, clean and consistent brand and style. Advertising and display was also carefully positioned to benefi t from high footfall and now assists with upselling and information delivery. Aspire was also among the fi rst of Big Wave’s clients to trial its dedicated e-fl yer package – ‘eCampaigns’ – and


Bespoke customer feedback boards allow customers to easily communicate with the trust


Big Wave worked with aspire to develop new logos and a consistent brand style


now sends regular monitor communication to customers through this new media channel. Steve Elway, CEO of aspire Sports and Cultural Trust,


says: “From the moment we met Big Wave Media, we were impressed with their commitment and belief in true partnership working. They really do see the success of our business as integral to their success. “From the moment of awarding the contract to Big


Wave, they have backed up their words with actions, delivering our requirements with great passion and expertise. Their proposals have provided innovative ideas and solutions that are cost-effective to our business. “Big Wave are not only passionate about what they


do, but they are also delivering to our tight timescales with great commitment and use their in-house expertise to advise us and interact with us on different options throughout our branding, graphic design, marketing and IT challenges. “We have no doubt that our business will go from


strength to strength through our partnership with Big Wave. With our drive and Big Wave’s knowledge and commitment to work with us to improve our business, we can see that our partnership will lead to success for us all.” Now entering the fourth year of partnership, aspire


continues to grow apace and expand. With innovation and support from Big Wave Media, the trust continues to explore new marketing opportunities – most recently through Big Wave’s social media packages and training, and the introduction of QR codes on literature. For more information, visit www.bigwavemedia.co.uk


november/december 2011 © cybertrek 2011 Read Health Club Management online at healthclubmanagement.co.uk/digital 73


spire Sports & Cultural Trust was created in October 2008 to take the reigns at Gloucester’s flagship leisure facilities. Big Wave Media worked in close partnership with


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