LONDON DESIGN FESTIVAL 2011
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introduction
For nine days at the end of September, creative talent from across the world descended on the UK capital for London Design Festival – a mix of cultural showcases and commercial exchanges taking place across the city’s eight design districts. At the core of all this, as ever, were the exhibitions. Now in something like its 16th year, 100% Design is by far the most established, and arguably the most estab- lishment, of the exhibitions on offer and while it remains a relevant force for the promotion of good design, it is no longer the only show in town. Newer events across the capital – in particular to the East of the city – have added a real depth to London Design Festival. Designersblock, held in the beautifully musty Farmiloe Building in Clerkenwell, provided a space for young
design talent, while Tent - the event set around Brick Lane – seemed the natural home for fresh, cutting-edge designers. Both Tramshed and Designjunction, provided effortlessly cool spaces for a smaller, hand- picked selection of high-end products and Lux Craft – an exhibition at the heart of the Origin contemporary craft fair in Spitalfields Market – presented an inspiring collection from an international crew of Light Art- ist/Designers. With so much going on, even this extended LDF special can’t hope to report everything that went on show, which is why you’ll find much of our content spilling out onto the mondo*arc website. We hope together they’ll provide some useful insight into what this year’s festival had to offer. Pete Brewis, Deputy Editor.
* contents
079 LDF: an introduction 082 Design File: Martha Freud 085 100% Design products 088 Project: Big Chill House
090 Designjunction products 093 Luxcraft x 10 096 Tent products 098 London Eyes: across LDF
COVER STORY : Timber Wave at the V&A
www.seam-design.com
The grand main entrance of the V&A Mu- seum was transformed for the duration of London Design Festival with the addition of a giant Timber Wave created by Amanda Levete_Architects. Built by Arup from oil- treated American red oak, this 12 metre high latticework spiral used scaled-up fur- nituremaking processes to form a structure that rolled gracefully onto Cromwell Street. SEAM Design were tasked with creating a suitable lighting scheme for the project. “The challenge for us was how do we create an iconographic identity of the entrance with little or no budget?” says SEAM Director Marci Song. “We would be able to highlight the timber latticework of wood laminate chords quite easily, however that is merely lighting the arch. What we
also wanted to do was to create a stronger relationship, or visually binding relationship between the arch and the V&A Entrance. By allowing the light to pass through the arch and create its inherent patterns onto the facade, this creates a beautifully uni- fied composition for strong identity at night and a new experience for the visitor.” Selecting luminaires from sponsor iGuzzini, SEAM specified 15 narrow spot Woody adjustable uplighters and five wide beam Mini Woody adjustable spotlights fitted with glare control snoots and optical accessories integrated into the base of the arch struc- ture - achieving both illumination of the arch and projections onto the facade.
* Online: an extended report on Timber Wave Online
Readers of our digital edition can click on this symbol wherever it appears to access additional online videos and extended features. Alternatively head to
www.mondoarc.com/ldf/ or scan the QR code below for a full menu of online extras.
Photo: Tom Lorton ©SEAM Design
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