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project profi les


PROJECT PROFILE PROMOTION


The new fl owing walkway gives a sense of space in the gym


LEADING BY INNOVATION


SUPPLIER: Matrix Fitness CLIENT: Imperial College London


M


atrix Fitness has been working closely with Imperial College London to create a top of the range gym at Ethos, its flagship sports centre in South Kensington.


The project, which began in early 2011, challenged


Matrix to develop a state of the art facility that would meet the needs of the gym’s diverse range of users, which includes around 14,000 students and 2,500 staff, as well as 600 private members. Matrix’s London region area manager Andy Milne


explains: “The brief from Ethos was to create more space, introduce new technology and innovation, develop a speed circuit and create a number of zones. The overall objective: to create efficient workout solutions for people of all fitness levels. “We conducted


several site visits and had meetings with Imperial College to discuss the options, working very much in partnership with both the gym and the design company, Concept Design. “This close working


Dr Tim Brabants MBE at the offi cial launch event


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relationship was essential to the success of the project. For example, following discussions about the old design having rigid walkways, we created a flowing walkway throughout the site,


giving the illusion of more space and allowing users to see more of the gym at one time.” He continues: “The reconfigured layout is a series


of zones that represent the journey people take when striving to improve their fitness. The Speed, Burn, Tech, Tone and Functional zones allow people of all fitness levels to work out effectively and in less time – essential for a gym that has up to 17,000 users. “Other time-saving solutions will include the MX


Circuit, which we’ll be installing shortly. This is a pneumatic circuit that reduces the need to adjust equipment for different levels of fitness and size, so users can move through the equipment at a greater speed. Ethos will be the first university site and gym in London to have these facilities. “In the meantime, the gym has a CV equipment


circuit with a traffic-light signal system. This allows users to set their own workout, exercising independently of a gym instructor, for an intense burst of activity in a short amount of time.” The CV equipment also offers Virtual Active™ by


Matrix – a fully interactive, cinema quality, video-based entertainment programme that allows gym users to select a route in an iconic destination, experiencing gradual terrain changes underfoot and hearing ambient noises while they are working out. Members can also take part in their own virtual indoor cycling session using the new MyRide console. Neil Mosley, head of Sport Imperial, explains: “Ours


is a busy centre, but we want to offer the best possible service to our members, so we needed an innovative solution that would allow people to get a thorough workout in the most time-efficient way. Matrix Fitness has helped us to achieve this goal, improving the experience for our existing members and allowing us to accommodate new ones.” Jon Johnston, MD of Matrix Fitness and a former


student at Imperial, adds: “This has been an exciting and rewarding project for Matrix. We hope that the gym’s growing number of members, from elite athletes to fitness novices, are proud of the new centre.” For more information, visit www.matrixfitness.co.uk


Read Health Club Management online at healthclubmanagement.co.uk/digital october 2011 © cybertrek 2011


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