project profi les
PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE WE TAKE A LOOK AT RECENT PROJECTS FOR GLADSTONE AND MATRIX SYSTEM REFRESH
SUPPLIER: Gladstone CLIENT: London Borough of Barking and Dagenham
“T
he opening of our new £23m Becontree Health Leisure Centre provided an ideal opportunity to review and upgrade our membership systems across all three of
Barking and Dagenham’s leisure centres,” says Andy Knight, of the London Borough of Barking and Dagenham. “Becontree Health Leisure Centre is a state of
the art facility that’s been chosen as the Games-time training venue for the Olympic water polo teams; modern technology to assist both us and our visitors with their on-site experience is a must. “We have been successfully using Gladstone’s
systems for more than nine years, but the previous confi guration – based on our sites’ requirements from a long time ago – was not appropriate for our current needs, as the way we sell and the types of products we offer are now completely different. “Gladstone carried out a full business review to
determine how we could streamline our selling process, to reduce transaction time and make it simpler for our staff to use. Gladstone’s software experts discovered a number of issues that were signifi cantly slowing our systems – not least 15,000 expired memberships! In addition to this, more than 50 per cent of the products and services on the system were redundant, and we had 66 subscription types, most of which were no longer available.”
Alit acil essi tin vulla The new site needed technology to suit modern user needs
The Olympic water polo teams will use the £23m Becontree facility
Richard Grazier, sales and marketing director for
Gladstone Health and Leisure, adds: “The business review started with a system and technical audit, so we could highlight the pitfalls of the current operation and make recommendations to improve the processes. From this, an upgrade to the latest version of Plus2 was made, along with a system rebuild and reconfi guration. “The key was to ensure that the system would remain
familiar to the staff. The simplicity of the new system, which has created an obvious path to follow, means it’s diffi cult for staff to deviate from the correct way of carrying out transactions.” Knight adds: “Gladstone backed this up with staff training
to ensure that everyone follows the same procedures. That training also means we’re now using more of the 50 available user fi elds. Meanwhile, the archiving software module means we can closely manage the removal of historic data – we can keep it for analysis, but without slowing our system. “At Becontree Health Leisure Centre, we also opted
for a kiosk entry solution with smartcard fast-track entry, which enables high accuracy activity reporting. “In a nutshell, the rebuild and reconfi guration has provided us with a clean and simple to use system that’s still familiar to the staff.” For more information, visit
www.gladstonemrm.com
october 2011 © cybertrek 2011
Read Health Club Management online at
healthclubmanagement.co.uk/digital 75
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