IHRSA EUROPE UPDATE


The European Congress convenes this month. Kristen Walsh looks ahead to the event


M


ilan, Italy, will be the venue for IHRSA’s 11th Annual European Congress, to be


held on 27-30 October 2011 at the ATA Hotel Expo Fiera. T e event will feature seminars presented by an array of speakers from within and outside of the fi tness industry, with a dual focus on improving operational performance and seizing new opportunities.


“With more than 400 industry business professionals in attendance, the annual Congress offers one of the best networking opportunities for the industry in Europe,” says Joe Moore, IHRSA president & CEO. “T e seminars and networking opportunities are designed to spark conversation among delegates and engage them in new ways of thinking about the future of their business,” adds Hans Muench, IHRSA Europe director.


speaker line-up Attendees should prepare to be motivated to take their businesses to the next level. “Every year, the IHRSA European Congress is a source of inspiration to set the strategies to achieve our vision,” says Anthony Barquisseau, CEO of My Sporteezy / Domyos Club in France. “From the speakers to all the people who attend the event, IHRSA is defi nitely meeting its promise of ‘Success by Association’.”


NEWS european congress heads to milan


Milan off ers historical buildings, monuments, churches and abbeys that are well worth exploring Highlights will include general sessions


by business executives and educators, with thought-provoking commentary on trends shaping business and the fi tness industry. Scheduled general sessions and speakers at the Congress include: Leadership: T e Art of Engaging


People – Santiago Alvarez de Mon, professor of Managing People in Organizations, IESE Business School Building Equity and Business Value


through Eff ective Product and Brand Development – Simon Bolton, professor and director, Centre for Competitive Creative Design, Cranfi eld University, and co-founder of Creative Resource Lab Driving Positive Change: Transforming


Diesel in the UK – Jonny Hewlett, managing director, Diesel UK and Ireland Competing in the NEW NORMAL


Era (sponsored by Technogym) – Andrea Guerra, chief executive offi cer, Luxottica


event sponsors


The 11th Annual IHRSA European Congress is sponsored by the following companies: American Council on Exercise (ACE), Anytime Fitness LLC, Fit interiors, Fitness Equipment Depot Worldwide, GANTNER, Johnson Health Tech Co Ltd / MATRIX FITNESS, Keiser, Kommunicera Communications AB, Les Mills International, Medical Fitness Association, Merrithew Health & Fitness™, milon industries GmbH, MYZONE™, Polar Electro Oy, Precor, QualiCert - Qualitop International, Retention Management, Slim Belly, Star Trac Europe, Technogym SpA, wellink and Zumba Fitness LLC.


Milan plays host to this year’s Congress 22 Read Health Club Management online at healthclubmanagement.co.uk/digital october 2011 © cybertrek 2011 T ere will also be concurrent educational


sessions aimed at decision makers on both the executive and operational level; a Sponsor Showcase providing attendees with the opportunity to talk one-to-one with leading suppliers in a relaxed environment; tours of some of Milan’s premier health clubs (sponsored by Technogym); and simultaneous translation of all sessions into Italian, French, Spanish and Russian.


visit milan Milan is universally recognised as the economic capital of Italy, but it is also a city of art. Historical buildings, villas, monuments, modern architectural buildings, churches and abbeys all off er a variety of styles and striking details that are well worth exploring. Visit www.ihrsa.org/congress or send


an email to intl@ihrsa.org for more information or to register for this event.


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