Redesign
your changing rooms with
Booking packages in advance can help ensure buy-in from clients
3D Design Rendering Lockers
THE GYM FLOOR MODEL: DC LEISURE
for 31 clients across more than 100 venues. It introduced the small group model 18 months ago and, says regional fi tness manager Mark Knight, has already seen a 35 per cent rise in income from small group training sessions versus this time last year. “People want more functional training,
D
and more enjoyment when working out,” explains Knight. He says it’s already proved popular with members who might not want to pay PT fees, or who are too intimidated to join established group fi tness classes. “Early on, we assumed it would appeal more to more athletic members, but the user profi le has actually been very varied.” Equipment choice has been a driving
factor for the Strategy Group, with packages including the simply titled ‘Kettlebells Course’ and ‘ViPR’. Another factor in choosing equipment-led
the same instructor each week is essential to building programme loyalty, he adds. As to whether there’s staying
power in small group training, US commentators have the benefi t of experience. Erin Carson of RallySport Health and Fitness Club in Boulder, US, employs 30 trainers – about half of whom lead small group training sessions. “The one key lesson UK clubs can
take away is that it is the right thing to do for the fi tness industry, in all clubs,” says Carson. “However, many an owner or group fi tness manager has made a signifi cant equipment purchase towards the goal of having a ‘smashing’ small
october 2011 © cybertrek 2011
C Leisure is one of the country’s largest operators, managing facilities
programming has been the availability of recognised, high-quality training; the Strategy Group chose ViPR, for example, due to the amount of available programming materials, plus bundled instructor training packages. Packages run in four- to six-week blocks,
with between six and 10 participants per class, and are priced at £20–30 per participant for the course (price varies according to site, with sessions open to both members and non-members). As with SussexBootCamps and Sandwell
Leisure Trust (see p44), DC Leisure relies on in-house staff to deliver small group training. Knight adds that it’s important not only that instructors buy in to company culture, but also that they understand – and are able to manage – participant fl ow between the gym fl oor and studio, with small group training and its kit again identifi ed as the bridge between the two.
group training programme, only to fi nd that trainers were not motivated.” With the costs equation clear to
clients (it’s cheaper than one-to-one PT sessions) and to clubs (more revenue than one-to-one PT sessions), if instructors aren’t also rewarded, they won’t buy in. And that, currently, is the potential weak spot in the small group offering. Whether through training, fees or development opportunities, the benefi ts to instructors must be as compelling off the gym fl oor as small group training is on it.
healthclub@leisuremedia.com ruth bushi
Safe Space Lockers Ltd Unit 6, Chancerygate Business
Centre, 214 Red Lion Rd, Surbiton, Surrey. KT6 7RA
T: 0870 990 7989 F: 0871 431 0452 M: 07974 154811
E:
info@safespacelockers.co.uk Please call
0870 990 7989 for more details
www.safespacelockers.co.uk 45
Locking Systems Cubicles
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