advertisement promotion
Murray Rudkin, managing director of Life Fitness UK, outlines the diverse training offering available through the company’s Solution Partner programme
PERFECT PARTNERS
What’s the latest news from Life Fitness? This is a really exciting time for Life Fitness. We have many new cutting-edge product lines and we are totally committed to supporting our customers in every area of their business. We have put a lot of resource into our overall customer
training offering, as we understand that, with the vast number of products in the gym today and the retention issues our customers face, we need to support them through coaching and product training, as well as working closely with each customer to deliver tailored courses to suit their specifi c sector or business. Our internal employees are also provided with an online
training process keeping all staff, from sales right through to customer support, knowledgeable about the products and new technology recently introduced.
Tell us about your partners As the number one brand of fitness equipment worldwide, Life Fitness understands the needs of the health and fitness sector and has developed the Life Fitness Solution Partners programme – bespoke business solutions for fitness facilities offering services including design and build, business intelligence, customer training, management solutions, customer marketing and finance solutions. The Solution Partners have all received the Life Fitness seal of approval and offer bespoke, tailor-made packages.
Life Fitness recently launched an internal education programme for its sales staff
through PTontheNET 66
Why did you decide to create these partnerships? Life Fitness knows that, in order to help our customers succeed, we have to understand and support the needs of their whole business. This is why Life Fitness developed the Solution Partner programme: to deliver support where it’s needed, whether you’re a brand new site or an established one, offering services from design and build right through to marketing expertise, staff training, sales campaigns and customer intelligence.
How did you go about creating these partnerships? Having spent years developing and refining our Solution Partner programme, we can reassure our customers that any recommendation we make is based on an existing relationship and contractual agreement between Life Fitness and our partners. They are all in place to meet the total business needs of our customers, and many of them work with Life Fitness to provide a seamless solution, providing one point of contact and making the whole experience less painful.
Tell us about your internal training Life Fitness recently launched an internal educational programme for the sales team through PTontheNET (PTN). This programme enables staff to access product training manuals and exams, broadening their knowledge of the products and allowing them to demonstrate their understanding of the key features and benefits. In addition to this, the UK offi ce-based staff are provided
with information and workbooks on health and general wellbeing, in a bid to increase awareness around some of the key issues faced by the fi tness industry. This programme provides the continuous development
and ongoing training or guidance needed in a large organisation such as Life Fitness.
Read Health Club Management online at
healthclubmanagement.co.uk/digital october 2011 © cybertrek 2011
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84