IHRSA EUROPE UPDATE
NEWS
industry mourns loss of zhirnov • joe moore • ihrsa president & ceo
August following a tragic cycling accident. Dmitry – or Dima as he was known to
D
friends and colleagues – was leading an outdoor race cycling class on a downhill course when he spotted a leisure cyclist
a life in fi tness
Dmitry Zhirnov joined World Class at its inception in 1993, going on to develop – and become manager of – the Cycle division for the whole chain in 1996. For the last six years, he held the role of director of the gym division for both World Class and Fizkult – Russian Fitness Group’s premium and mass market health club chains. Following his passion for outdoor
sports – mountain biking, cycling, skiing – Zhirnov led the company’s ventures in this fi eld, as well as developing the training programmes that are used today across the estate. A charismatic presenter, speaker
and trainer, he taught and mentored staff across the industry.
mitry Zhirnov, director of cycling and personal training for World Class in Russia, passed away on 18
around a blind curve. He yelled to his client behind him to turn right to avoid the cyclist, but Dima crashed in order to save both the lives of the leisure cyclist and his client, neither of whom were hurt. The accolades that have poured in for
Dima attest to his expertise, humility and never-ending desire to learn. Tatiana Kolovou, while working for Star Trac’s cycling education team in 1998, recalls “landing in Dima’s studio having been hired to teach this world-class cycling instructor how to teach his classes”. She continues: “Anyone with Dima’s experience and pedigree would have shut out a ‘foreign’ non-competitive cyclist and educator, but he opened his arms to me. I still remember those classes as some of the most memorable of my career.” Many of the hundreds of people at
Dima’s memorial service compared him to the Russian cosmonaut Yuri Gagarin. Says former colleague Slava Chichvarin: “He had the same open smile, big heart, and lifelong dedication to a single cause.” Devoted to his family, admired by all
who met him, and dedicated to improving the health and lives of his clients, Dmitry Zhirnov was one of the great heroes of our industry – one we should all seek to emulate.
ask the experts...... pool or no pool?
“Pools are expensive to build and maintain. Proactive programming is needed to turn this investment into a revenue stream from increased member sales and fee-based programmes. “A single pool presents programming
challenges based on water temperature; most clubs with thriving aquatic revenue streams have two or three pools, each with a diff erent water temperature based on diff erent programming needs. “Proper engineering and design
of the pool(s) is a must to avoid operational costs and issues, such as smelling the pool in the main club entry lobby or a corrosive eff ect on building components.” Hervey Lavoie, architect and president of Ohlson Lavoie Collaborative
20 Programming is needed for a profi table pool
“How profi table are the programmes at other pools in your area? Visit pools with similar demographics to confi rm viability. “Are you handling families for
swimming lessons? You would want a Read Health Club Management online at
healthclubmanagement.co.uk/digital
Dmitry Zhirnov: A lifelong dedication to improving the health and lives of his clients
ihrsa.org/industryleader
warm water pool. Will you off er adult programmes – aerobics, Zumba, walking? Are these fee-based classes? Are you adding fun elements like a water slide? What activities/events can you add to enhance the member experience? Are you catering for swimmers who would prefer a cold water lap pool? “Are you using a chlorine or salt
water system? Is the pool inside or outside? Can you cover the outdoor pool to minimise heat loss? Who will be certifi ed to manage the pool chemicals and testing? Who will manage, train, hire and run the aquatics programme? Do they have the appropriate training/ knowledge to do so? Whitney Benedetti, aquatics/activities director, Rochester Athletic Club, US
october 2011 © cybertrek 2011
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