COMPANY PROFILE PROMOTION
Life Fitness has many new products and a total commitment to supporting its
customers, says Rudkin
You offer ‘customer training’ – what is this? Partnering with PTN, Life Fitness customers also have access to our e-learning portal with the following features: • Life Fitness product education modules for facility staff to learn how to effectively use Life Fitness and Hammer Strength products. • Ready-made Life Fitness Academy programmes specifi cally for Life Fitness and Hammer Strength equipment. • Latest news and information about Life Fitness and Hammer Strength products. • Six months’ free access to thousands of professional fi tness and training articles, an extensive exercise video library, and free continuing education credits (CECs) with exams – all with a special discount for PTN memberships thereafter. The Life Fitness customer modules are designed to teach
Life Fitness and Hammer Strength product fundamentals to our customers. Each module presents in detail product story lines, features and benefi ts, as well as proper usage and product specifi cations. Although the Life Fitness area of PTN will always be
available (free of charge), the full PTN membership is also provided to our customers (for those who are not already signed up) free of charge for six months, and a special discount will be applied to those wishing to continue their full membership thereafter.
Why did Life Fitness decide to offer this to its customers? It is not unusual for gyms to have a high turnover of staff and, for this reason, we understand that providing a low- cost, easily accessible and highly educational training programme will be invaluable to our customers. We also know that, to support the breadth of our product
portfolio, we need to have an alternative delivery mechanism rather than purely relying on face-to-face training.
october 2011 © cybertrek 2011
Life Fitness offers 15 face-to-face CPD training courses for its customers
You now offer 15 CPD courses to your customers – what are they? While the e-learning portal is a fantastic training tool, we also recognise that it is not a replacement for good old-fashioned face-to-face training. This is why we’re continuing to develop our CPD courses to support not only our products but also to provide training on application of those products too. We have 15 courses that will be accredited later this year, and
these consist of our six core modules (Cardiovascular, Dual Adjustable Pulley, Signature Series, Hammer MTS, Hammer Ground Base and Optima Series Strength) along with a range of workshops to support our smaller accessories, such as Hammer Dumbbells, Hammer Barbells, Swiss Ball and Medballs. In addition to these product-based courses and workshops,
we are also working with our training partners – Devolution Training and KLS Ltd – to develop more customer-specifi c training, really focusing on the different sectors that each individual club operates within. An example of this would be
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