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www.healthclubmanagement.co.uk edited by kate cracknell email:
katecracknell@leisuremedia.com 500 Body Moving
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Independent operator SpecForce Fitness aims to roll out globally over the next 15 years specforce launches in auckland
Independent club SpecForce Fitness opened in Auckland, New Zealand, last month. Owned and operated by Scott Cottier,
the 1,500sq m club off ers a large gym and group fi tness area supplied by Cybex, Proteus, Keiser, Concept2, Fitness Imports and HQH Fitness. T e concept is based on circuit training,
with a focus on social interaction and motivating the individual. T e club aims to help members progress through regular fi tness testing and body weight functional exercises using minimal equipment, with an emphasis on correct technique. Other exercise options include
wrestling, boxing, yoga/pilates, suspension training and self-defence. T ere is also
social group fi tness training with an on-site DJ, plus team training for kids. T e range of equipment includes
functional options such as climbing ropes, chin-up bars and SMAI boxing bags, as well as group cycling bikes, rowers and treadmills. T e resistance training off er includes power squat cages, weight benches, a full range of dumbbells, Olympic bars and weight plates. Cottier is joined at the new club by Dan
Temple, with both men ex-army and NZ Special Forces. However, although it caters for elite athletes, SpecForce targets everyone from kids to the police and fi re service. Cottier aims to open one club a year for the next 15 years, throughout the world.
fi tness fi rst’s middle east expansion
Fitness First is set to launch in Abu Dhabi, UAE, with the opening of two new health clubs. T e fi rst site, scheduled to open on 15
October, is located at the Marina Mall and will include a ladies-only section covering 1,157sq m. T e venue will off er fi tness equipment supplied by Life Fitness, in addition to personal training and a range of group exercise classes including BodyPump, BodyCombat, yoga and Zumba. Meanwhile, the Dalma Mall club will be operational from 1 December.
october 2011 © cybertrek 2011
Covering a total area of 1,999sq m, the facility will encompass ladies-only (983sq m) and men-only (1,019sq m) areas. Fitness First – which is part of the
Landmark Group in the MENA (Middle East and North Africa) region – has also identifi ed three new sites for Dubai, all of which will be operational by the end of the year. T is will bring the total number of outlets in the Middle East to 23, and in the UAE to 17. T e launches are part of Fitness First’s
plans to open nine new clubs across the Middle East by January 2012.
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