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COMPANY PROFILE PROMOTION
Recent Life Fitness installations have included the Corinthia Hotel, London
our one-day Small Group Based PT workshop, which will enable gyms to offer group personal training to their members, and ultimately increase revenue and use the small accessories space within their facility. This is a great solution for smaller gyms, or for clubs whose local communities prefer group training.
When did you start doing this, and why? The Life Fitness Academy has been delivering CPD-accredited courses for over seven years. We recognise the importance of providing these educational materials to support the introduction of new and existing products. The Life Fitness Academy has regular contact with our customers, gaining invaluable insights into the challenges they face.
You have also been granted a CPD licence by SkillsActive. What has this meant for your training offering? This licence means that we can now work even more closely with our customers to deliver relevant and bespoke training courses, and still provide the credits needed to keep REPs status as an instructor or personal trainer. It means that we can really drill down into the wants and needs of our customers to provide the very best solution for their businesses, and at the same time enable them to keep their fitness staff on the Register of Exercise Professionals (REPs).
Why might a club might want a tailored training programme? Tailored training is beneficial to our customers on many levels, firstly because it allows them to follow their own path rather than following an industry standard that may not be in line with their offering. Secondly, it means that they can really start to address some of the issues and challenges surrounding their membership base or target audience. A recent example is the University of Brighton, where one of
our partners, KLS Ltd, delivered a bespoke programme around the Dual Adjustable Pulley and special populations, including people with disabilities and older adults. They were also asked to deliver a training programme on inductions for special populations. This service is great for fi tness facilities looking to break into different markets and appeal to a much wider audience.
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Tell us about your newest training offering: industry qualifications. Through another of our Life Fitness Solution Partners, Devolution Training, we are able to offer industry- recognised qualifications up to 30 per cent cheaper than other training providers. These courses include NVQ Level 2, Level 3 and Exercise to Music, plus the National Academy of Sports Medicine (NASM) courses – qualifications such as performance enhancement specialist, corrective exercise specialist and many more. The key differentiator for Devolution Training is its capacity
to train on-site (for a minimum of 12 participants). This will undoubtedly save our customers both time and money on travel and expenses.
Why did you want to offer industry qualification training? Staff training is an important part of any business, and we are pleased to be able to help our customers develop and upskill their fitness teams. We are trying to take away some of the pain that can be associated with setting up or running a fitness facility, and if we can offer competitive and convenient services through our partners, then it helps to maintain good relationships all round.
Why is Life Fitness so dedicated to training its customers? Life Fitness is the global leader in the fitness industry, and we are committed to all of our stakeholders in providing the
‘best product, best customer support and best global execution’ – so we will continue to seek exciting new ways to strengthen our proposition and build lasting relationships with our customers.
Read Health Club Management online at
healthclubmanagement.co.uk/digital october 2011 © cybertrek 2011
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