Go Back to
www.WebWholesalerMagazine.com NEW PRODUCTS Scented SmellyBandz
For more information: BRECLA, LLC 6320 Canoga Ave. Suite 1500 Woodland Hills, CA 91367 Toll Free: 800-916-7713 Email:
info@smellybandz.com Website:
www.smellybandz.com
THE PAST YEAR saw an overwhelming demand for an item best known as silly bandz. These rubber bands made of silicone rubber and formed in the shapes of animals and objects had wholesalers selling and retailers ordering by the truckload. Two months ago, the craze continued with the introduction of SmellyBandz, a line of scented silicone wristbands patented by sister team Claudia Johnson and Brenda Zorkin. These seven-inch, one-size-fi ts-all bands are a smelly sensation, with featured fragrances including grape, cherry, chocolate, bubblegum, strawberry and orange. “There is nothing out there like this product, and the quality level and patented design ensure SmellyBandz are here to stay,” says Zorkin. While limited in shape, SmellyBandz are
plentiful in color and associated scents. “We decided to keep the bands circular and thicker in design, compared to traditional silly bandz, making them more durable and long lasting,” notes Zorkin. Each band, however, depicts a small illustration indicative of the type of fragrance, as well as a SmellyBandz
logo. The company is just starting to offer specialty-themed items, such as its current sports line, featuring a scented basketball (lemon) and baseball (coconut) band. “We’ll be offering Halloween and Christmas lines soon, featuring holiday colors, scents and more,” adds Zorkin. With a 200 quantity minimum (four fragrances in packs of 50), retailers can purchase each SmellyBandz wristband for $1.89 wholesale, and retail for $3.99, making keystone and more. Each fragrance is packaged in quantities of 50.
“While a combination of fragrances is appealing, we try to keep them separated during time of purchase,” says Zorkin. Individual packages come with a scratch and sniff sticker, in order to sample fragrances. Floor displays and POP counter displays are also available for further in-store marketing. “Our bands are a perfect impulse buy, and as featured on Good Day New York, they are a top back to school item for the 2011-2012 school year,” Zorkin adds. Retailers looking for product photos, testimonials and how to become a retailer should visit the product website at
www.smellybandz.com.
TRADEX is the Largest Wholesaler of Handicrafts and Smoking Accessories
GRAND OPENING:LOCATED 146 WEST 29TH ST, NYC, NY 10001
A N D C R
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Tradex USA Corp
Cards ®
70
146 W 29th St Suite 3W1, New York, NY 10001 Toll Free: 866-594-6333
PLEASE USE CODE WHEN CALLING: WW5
View our Products at
www.WholesaleCentral.com/TradexUSA
October 2011
S H A F TED O ACC E
TOBACC
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