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24 C-Stores & Kiosks on Roll FEATURES
a reputable supplier. “A lot of retailers have an issue with paying with a credit card upfront and not get ing their products,” Patel explains. “But Wholesale Central legitimizes the sellers that are on there.” Shannon Miller of Y Weng Whole-
sale and Trading, mostly sells to deep discount stores, but more and more con- venience and kiosk customers are fi nding reasons to deal with her company. “We specialize in dollar store items, but we have convenience store items as well, and our hats are good kiosk items,” she says. “Our hats, belts, and crystals sell for low prices.” According to Miller, it is a mat er of put ing the retail space available to the best possible use. “Just like everyone else, convenience stores are broadening their off erings to get as much money out of their building as they can,” she says. Looking ahead, she thinks that bomber hats and plush animal hats will do well in these arenas this winter. Y Weng also does a brisk
online business using Wholesale Central, with 1,400 to 1,500 items for sale there. “It is very user-friendly for our customers. It’s been great for us,” Miller says. About 80 percent of all Y Weng customers come through the site. “We have some walk-ins, but they check the website before they come here to see what they’ll buy.” T e fl exibility and ease of using the Whole- sale Central back end is a key factor for Miller. “T e strongest point is that we can add and take away as we need to. It is easy to navigate, customers don’t have to log in, and there are pictures,” she says. T e time is right for a move into the convenience store market, according to Greg Singer, vice president
BUDPAK INC 100 North Drive, Ronkonkoma, NY 11779 Tel.: 973-477-6265 • Fax: 516-908-4917 Email:
greggsinger@budpakinc.com Website:
budpakinc.com
Y WENG WHOLESALE 4770 Navarre Rd SW, Unit B, Canton, OH 44706 Tel.: 330-479-9950 • Fax: 330-479-9951 Email:
ywengwholesale1@yahoo.com Website:
ywengwholesale.com
at Budpak. The company is known as a manufacturer and distributor of medical creams. “We recently got into the conve- nience store business more heavily,” he says. “T at market is really booming
right now. It’s our biggest growth area. We’re starting to
see some real traction in people coming to us, especially on the Northeast coast. We just tapped into a client base that has 10,000 convenience stores, and we’re working on others.” Why convenience stores? Singer credits people look-
People in general
are working harder for less money, and that makes them look for deals.
ing to save money in tough times, and his company sells cheaper alternatives. “When someone goes into a convenience store and they have kids, and they need some Neosporin, for exam- ple, they may see that Neosporin is $6 to $8,” he notes. “T en they see there’s an alternative that’s $2. In our economy right now, peo- ple go for the $2 brand. So we’ve been doing a real decent amount of business.” People in general are working harder for less money,
and that makes them look for deals. “Our business has picked up dramatically, and its partly due to the economy and partly because people are being more frugal,” Singer says. “With their hectic schedules, it’s easier for people to jump into a convenience store and pick up a few items than to spend a half hour in a supermarket, get ing the same items and waiting on lines.” Budpak is purely wholesale, and the company uses
its website for product knowledge rather than ecom- merce. “Our site is not a retail site,” Singer explains, “but our products are there, and their specs and active ingredients. It is set up for someone who is looking for information and alternatives to more
Continued On 28 26 October 2011
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