Go Back to
www.WebWholesalerMagazine.com
12 Mapping Multi-Channel Sales Funnels WEB PROFITS
Channels
For even more detailed information about your advertising campaigns, make sure you link your AdWords account to your Analytics account. More oſt en than not, those who become customers do not simply follow a straight path to a conversion. With the various channels available today, they may click an ad, visit one of your social media pages, follow your tweets, read your emails, etc. If you knew precisely the route they took to generate the fi nal conversion, you woud have more power to optimize your marketing at each point along the way, increasing your opportunity of closing more sales. T at is what multi-channel sales funnels do for your business.
Direct
Paid Advertising Referral
Organic Search (Other) Feed
Social Network Email
% of total
conversions 40.14% 23.99% 23.34% 13.38% 7.02% 6.12% 5.07% 3.07%
Direct & Paid Advertising & Referral: 0.21%(8) Zoom In
Direct & Paid Advertising & Referral: 0.21%(8)
Sample chart from Google Analytics
Eric Leuenberger is an ecommerce conversion marketing expert and author of a leading Ecommerce blog at www.T eEcommerceExpert. com. He coaches store owners using his online coaching system, Ecom- merceAmplifi
er.com, teaching how to increase website sales using his proven six step process. Contact Eric at 1-866-602-2673.
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news
14
October 2011
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76