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Go Back to www.WebWholesalerMagazine.com CURRENTS Online Sales Rise


THERE IS CURRENTLY a need for brick and mor- tar sales in this economy, but there is some good news for ecommerce merchants. According to research fi rm comScore, online sales for the second quarter of 2011 totaled $37.5 billion. T at refl ects a 14 percent improve- ment over 2010, not to mention the seventh quarter in a row of positive growth. T e research does not suggest that people are spend-


ing more individually, but rather that more customers are shopping online for the fi rst time. Interestingly, market share for the largest online retailers declined slightly, showing that independent and medium electronic online retailers are holding their own and even regaining some ground against the Amazon.coms and the Walmart. coms. T e largest retailers’ share dropped from 67.7 percent to 66.4 percent.


Off ering some additional data on the trends, the


U.S. Census Department released its estimate of total second quarter web sales in mid-August, reporting total ecommerce sales at $47.5 billion, up 3 percent from the fi rst quarter of the year, as well as up 17.6 percent from the second quarter in 2010. T at’s twice the annual growth rate experienced in the general retail sector. T e government data is based on its regular survey of 12,500 retailers, most not specializing in ecommerce.


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by


Bella Joias


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18 October 2011


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