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40 Erply POS Solution FEATURES
reports that are all combined into one and hosted in the cloud,” he adds. T e essential soſt ware for the point of sale runs inde-
pendently of the cloud, another competitive advantage. If the web goes down, the application still functions as an independent sales terminal. “Most of the competition keeps their solutions 100 percent Internet-based, so your registers are subject to web failure,” says Jacob. “How- ever, if the Internet is sluggish or goes down, our point of sale system remains functional. “Our diff erentiation point is that we have an off -line, local client that communicates with the cloud, allowing the registers to func- tion independently,” says Jacob. “T is client communicates with the cloud. It pulls data down upon fi rst signing in, and then data is pushed back up at regular intervals set by the retailer, as short an interval as once every ten minutes.” he says. T e
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retailers set their iPads or cash registers to check in with the cloud every so oſt en. During a connectivity failure, the registers work fi ne, including switching to a backup phone line for credit card validation. Credit card handling is a strong point for Erply
as well. T e application encrypts the card info so that neither the retailer nor the Erply app sees the data. Instead, it is sent to a credit card transaction company. “Within the Erply application, all you are doing is saying that you are paying by card, and what kind of card it is,” says Jacob. “No information is stored. No
credit card data touches Erply.” As an added bonus, credit card companies like the added layer
of security and charge less per transaction. Erply retailers typi- cally pay 1.9 percent for each credit
Continued On 44
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WWW.AETRADERS.COM 42 October 2011
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