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Grill Topper Brands Your Burger
IMAGINE YOU and your pals work at a foundry. Aſt er spending your shiſt pouring molten metal and hauling heavy loads, you hang out with your friends from the plant. What do you talk about? T e topic up for dis- cussion is hot iron. At least, that’s what the workers at Seneca Foundry did in 2007, and in their talking, they came up with a fantastic new product, the Grill Topper. “Our parent company is a foundry in the Midwest. Some of the employees there were taking breaks and hav- ing company outings. T ey had the idea of mixing fun and work and doing something for grilling,” says Jackie Johansen, marketing manager. “T ey started experi- menting, and invented the Grill Topper. T at’s how it
evolved, through a hard-working group of employees who got together, came up with the concept, and made it happen.” T e product is a solid iron slab that sits on the grill, embossed with a logo or team name. T e iron heats up and the griller puts a steak or a roll on the metal, branding the team name into the food. As it turns out, fans like to see their teams on their burgers. T e appeal, as the country heads into tailgating
season, is easy to see. College football tailgate parties, corporate barbecues, and backyard grills are all perfect venues for a meeting of fans and seared meat. T e com- pany has developed three basic models. “We have the hot dog version,” explains Johansen. “T e 550 version
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