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www.WebWholesalerMagazine.com COVER STORY 34 Tools to Build Your Business
card information securely, and then uses it to make pay- ments. T e service off ers fraud protection to encourage customer confi dence. Users can go online to track pur- chase status as well. According to the company, “a fast, convenient checkout process helps Google Checkout users convert 40 percent more than shoppers who have not used Checkout before.” T e system also boasts a payment guarantee that ensures payment to the etailer, even if there is a chargeback, on 98 percent of orders. New this year, Google has developed a way to let
mobile phone users make payments through their cell phones. T e Google Wallet service is currently limited to the company’s partnerships through Sprint and Mas- terCard, but there are plans to extend the service more widely. Wallet features a PIN for security, as well as data encrypted on a specialized chip in the phone. Using new “near fi eld communication” technology, the customer just passes a phone near a reader to make a payment, so the retailer does not swipe a credit card at all. T e company also off ers a vast variety of free appli-
cations that are useful to any business. For many pur- poses, Google Docs can serve as a replacement for a word processor, presentation creator, spreadsheet editor, and drawing program. Chrome is Google’s free Web browser. Gmail is a free email system. Picasa is a photo organiza- tion and editing application. Blogger is a free blogging platform. Calendar off ers a way to track schedules and events. Google has a webpage detailing how to use all these apps for businesses. Retailers who want to stay up to
Continued On 38 Books Search the full text of books Translate Images Geo Latitude See where your friends are right now Maps View maps and directions Earth Explore the world from your computer Orkut Panoramio Explore and share photos of the world Google Places Connect with the places you love
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Reader Get all your blogs and news feeds fast Picnik Fast, easy and fun photo-editing Catalogs
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Pack A free collection of essential software Checkout
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Trends Explore past and present search trends Social Blogger
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Google+ Sharing community Groups Create mailing lists and discussion groups Search for images on the web Voice News Search thousands of news stories Videos Search for videos on the web Picasa Find, edit and share your photos
One number for all your phones, online voicemail and cheap calling
SketchUp Build 3D models quickly and easily Desktop Search and personalize your computer Finance
Business info, news & interactive charts Scholar
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Home & Office Docs
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Gmail Fast, searchable email with less spam Calendar
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IM and call your friends through your computer
Specialized Search Product Search Search for stuff to buy Google Offers Find local deals Blog Search Find blogs on your favorite topics Custom Search
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Patent Search Search the full text of US Patents Google Wallet Pay for products with your phone Web Web Search Search billions of web pages Google Chrome
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iGoogle
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Advertising / Marketing Google AdWords
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