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Go Back to www.WebWholesalerMagazine.com COVER STORY  34 Tools to Build Your Business


card information securely, and then uses it to make pay- ments. T e service off ers fraud protection to encourage customer confi dence. Users can go online to track pur- chase status as well. According to the company, “a fast, convenient checkout process helps Google Checkout users convert 40 percent more than shoppers who have not used Checkout before.” T e system also boasts a payment guarantee that ensures payment to the etailer, even if there is a chargeback, on 98 percent of orders. New this year, Google has developed a way to let


mobile phone users make payments through their cell phones. T e Google Wallet service is currently limited to the company’s partnerships through Sprint and Mas- terCard, but there are plans to extend the service more widely. Wallet features a PIN for security, as well as data encrypted on a specialized chip in the phone. Using new “near fi eld communication” technology, the customer just passes a phone near a reader to make a payment, so the retailer does not swipe a credit card at all. T e company also off ers a vast variety of free appli-


cations that are useful to any business. For many pur- poses, Google Docs can serve as a replacement for a word processor, presentation creator, spreadsheet editor, and drawing program. Chrome is Google’s free Web browser. Gmail is a free email system. Picasa is a photo organiza- tion and editing application. Blogger is a free blogging platform. Calendar off ers a way to track schedules and events. Google has a webpage detailing how to use all these apps for businesses. Retailers who want to stay up to


Continued On 38  Books Search the full text of books Translate Images Geo Latitude See where your friends are right now Maps View maps and directions Earth Explore the world from your computer Orkut Panoramio Explore and share photos of the world Google Places Connect with the places you love


Meet new people and stay in touch with friends


Reader Get all your blogs and news feeds fast Picnik Fast, easy and fun photo-editing Catalogs


Search your favorite catalogs all in one place


Pack A free collection of essential software Checkout


Complete online purchases more quickly and securely


Trends Explore past and present search trends Social Blogger


Share your life online with a blog - it’s quick, easy and free


Google+ Sharing community Groups Create mailing lists and discussion groups Search for images on the web Voice News Search thousands of news stories Videos Search for videos on the web Picasa Find, edit and share your photos


One number for all your phones, online voicemail and cheap calling


SketchUp Build 3D models quickly and easily Desktop Search and personalize your computer Finance


Business info, news & interactive charts Scholar


Search scholarly papers Alerts


Get email updates on the topics of your choice


Instantly translate text, web pages, and files between over 50 languages.


Home & Office Docs


Create and share your online documents, presentations and spreadsheets


Gmail Fast, searchable email with less spam Calendar


Organize your schedule and share events with friends


Media YouTube


Watch, upload and share videos Sites


Create websites and secure group wikis


Talk


IM and call your friends through your computer


Specialized Search Product Search Search for stuff to buy Google Offers Find local deals Blog Search Find blogs on your favorite topics Custom Search


Create a customized search experience for your community


Patent Search Search the full text of US Patents Google Wallet Pay for products with your phone Web Web Search Search billions of web pages Google Chrome


A browser built for speed, simplicity and security


iGoogle


Add news, games and more to your Google homepage


Toolbar Add a search box to your browser Bookmarks


Access your bookmarks and starred items


Advertising / Marketing Google AdWords


Find customers with AdWords Google AdSense


Make publishing pay with AdSense Google Merchant Center Upload your products to Google searches


Google Analytics Track web traffic


Mobile Mobile


Get Google products on your mobile phone


Maps for mobile


View maps, your location and get directions on your phone


Search for mobile Search Google wherever you are


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