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48 Grill Topper Brands Your Burger FEATURES
size Grill Toppers, the cost to the wholesaler is $9 per Grill Topper,” reveals Johansen. “T e suggested retail price is $18.99. Retailers can expect keystone or more on each of our products.” Grill Topper off ers superla- tive customer service as well. “With large orders we’ll put in some free Grill Toppers, or other products the customer may not have ordered, so they can test it for free,” says Johan- sen. “We ship out products the same day.” A minimum order for new accounts is $200, and buyers can mix and match vari- ous logos to fi ll out their order. T e minimum order for regular customers is one case. T e company is determined to support new and existing retailers with a strong marketing push. “We
The company already has a robust end-user website designed to serve fans and grillers.
have great support materials,” says Johansen. “We have a set of brochures, videos, and banners, but we also work with each individual retailer who comes to us. For example, if there is an upcoming festival or alumni event, we’ll contact the retail- ers in that area and ask how we can take advantage of this, and how we can support them. We’ve done all kinds of inter- esting things that are a lit le bit non-traditional.” Another way Grill Topper supports its cus- tomers is through electronic outreach. “T e Internet is in
our top two priorities. It is of utmost importance to us,” says Johansen. “We know how important it is for retailers to do their research and have the convenience of gathering information and ordering online, so we’re
Continued On 60
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