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50 Grill Topper Brands Your Burger FEATURES
put ing a lot of focus on that right now.” T e company already has a robust end-user website designed to serve fans and grillers, although retailers can use the site to gain product knowledge. Eventually, Grill Topper will have an online home for the wholesale trade. “We’re just really establishing a more robust section of our site,
thegrilltopper.com, for retailers. T at will have several pages dedicated to retailers,” says Johansen. Online since 2009, T e Grill Topper is making
improvements all the time. On the consumer site, “We’ve added functionality, how-to videos, and links to social media sites, including Facebook and Twit- ter, which receive a lot of activity,” says Johansen. For example, there are comments, stories, recipes, links, and other eff orts to, “get the personality of the company out there to our fans,” notes Johansen. A Facebook fan recently won a contest for a free Grill Topper. However,
retailers should not feel leſt out. T e company sends a monthly e-mail newslet er to its trade customer base. “We share support materials and best practices, as well as special news and deals in the newslet er,” she says.icles in Forbes, GigaOm, and ZD Net, among others.
For more information: THE GRILL TOPPER P.O. Box 365, Webster City, IA 50595 Tel.: 515-832-2068 Toll free: 888-932-2068 Email:
info@thegrilltopper.com Websites:
thegrilltopper.com and
wholesalecentral.com/seneca0001/store.cfm
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60 October 2011
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