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28 C-Stores & Kiosks on Roll FEATURES
handles, consider that JC Sales turns its entire inven- tory once a month. For 11,000 stock units, that’s a big business. “With our food and our international divi- sion, we have about $250 million in annual sales. Just the main part is about $180 million,” says Lee. About one percent of that trade is handled through ecom- merce, but one percent of hundreds of millions is still signifi cant. JC Sales is in the middle of rolling out an improved ecommerce wholesale site. T e new site will off er improved search tools, a new arrivals section, wholesale prices by the pack, and bet er photos. T e company’s back end inventory system will be linked
into the new website for more timely updates on new items and out of stock alerts. “We have an ERP system that links to it,” Lee says.
If you wanted to trans-
Suppliers and wholesalers are offering dollar store goods and fl ea market pricing to convenience store owners and mall kiosk retailers.
late the catchphrase, “Fol- low the money,” into the language of retail, it would come out, “Follow the cus- tomer.” Suppliers and whole- salers are doing just that, off ering dollar store goods and fl ea market pricing to convenience store owners and mall kiosk retailers. Even in a down economy,
the merchant who can serve the customer’s actual needs is the one who will achieve a solid bot om line.
Find other great ideas for running your business at:
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