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Tools to Build Your Business


OR any retailer seeking low cost tools to boost the bottom line, the fi rst place to look is Google. The search engine giant has a wide range of tools designed to help facilitate ecommerce. Some are established, others are experimental, but with an


open minded approach to the technology company’s strengths and weaknesses, there are some great benefi ts, including higher profi ts. The fi rst thing a retailer needs is customers, and Google specializes


in driving traffi c. High search rankings can help direct customers to your site, but Google offers more targeted ways to reach out and snag online consumers.


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