VENUE PROFILE / KLCC
CONVENTION CENTREKUALA LUMPUR
Kuala Lumpur’s premier venue is increasingly looking to the Middle East for business, especially from Islamic events. Meetme reports from Malaysia
The Kuala Lumpur Convention Centre (KLCC) is proving its mettle on the global stage, attracting more events and visitors through its doors than ever before in 2010 and 2011 due to the world-class facilities and high service standards it offers. For the financial year ending March 31, 2011, the number of
events hosted at the centre hit the 1,181 mark, up 19 percent from the 990 events staged in the corresponding 2009-2010 period and attracting some 1.9 million delegates. As a result, the centre’s economic contribution to Kuala
Lumpur city and Malaysia jumped 68 percent to RM773 million (US$253 million) for the same financial year, from RM460 million (US$151 million) the previous year. KLCC director of sales and marketing, Angeline Lue, says
growth was achieved from all business segments including banquets and functions, exhibitions, meetings and events and entertainment.
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There were 35 conventions staged at KLCC over that period, most notably the 6th World Islamic Economic Forum, the World Engineering Science and
Technology Conference, the World Halal Forum and the World Congress of Accountants (WCOA) 2010, which recorded the highest number of participants in the WCOA’s history. Since opening in June 2005, the centre has hosted 4,387 events attracting more
than 10.9 million delegates and visitors with an economic impact contribution of approximately RM3.2 billion (US$1 billion). Lue says much of KLCC’s growth to date has been achieved by winning
business from Asia Pacific and Europe where most international associations are headquartered. However, the centre is now setting its sights on new markets including the
Middle East. “Here we see opportunities in areas such as Islamic banking, Islamic arts, Islamic science, the halal food industry and Islamic education, and we have seen the number of enquiries from the Middle East increase progressively,” she says.
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