PREVIEW / EIBTM


MORE BUSINESS IN BARCELONA


EIBTM exhibition director Graeme Barnett tells Meetme what’s new for the 2011 installment of the show


Reed Travel Exhibitions (RTE) is getting revved up for the 23rd


edition of EIBTM, which this year takes place from


November 29 to December 1 at Barcelona’s Fira Gran Via. 3,100 global suppliers from more than 100 countries and


approximately 3,800 Hosted Buyers, trade visitors and press from around the world are expected to participate. The Hosted Buyer programme guarantees attendance


from more than 3,800 top-level international decision makers – a similar number to those hosted at last year’s show. But EIBTM exhibition director Graeme Barnett has


reminded the industry that headline numbers such as this only offer “one view of success”. “Those with a real understanding of performance will focus on the assessment of quality,” he said. With this in mind, RTE will ramp up the


28 /


number of pre-scheduled appointments at this year’s EIBTM in response to research into EIBTM 2010, revealed that all participants wanted more opportunities to do business. Around 65 percent of Hosted Buyers, did or will do,


between Euro 50,000 and Euro 1 million of business as a result of attending EIBTM according to the research.RTE has therefore upped the number of matched appointments from six to seven per day for all buyers with some 60,000 meetings expected to take place over the three days – an increase of 10 percent year-on-year. “The return on investment for buyers and suppliers


attending EIBTM is top of our agenda and, as their satisfaction is part measured by business achieved onsite, we want to create more opportunities to satisfy the demand,” added Barnett.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68