PREVIEW / IMEX AMERICA
GOES ‘STATESIDE’
The inaugural IMEX America will bring the largest-ever Hosted Buyer programme to the US and promises to be ‘much more than a tradeshow’ according to organiser, the IMEX Group
IMEX has become a name synonymous within the global meetings industry. The Frankfurt show, which next year will celebrate its 10th anniversary, is known for its mega Hosted Buyer Programme, which in turn draws in a gamut of suppliers who know they are guaranteed business if they participate. The 2011 show, which took place at Messe Frankfurt in May, attracted 8,944 visitors from 68 countries, an impressive 3,887 of whom were Hosted Buyers. Over the three-day event they met with 3,500 exhibiting companies
from 157 countries who took 12,500 square metres of exhibition space. So successful is IMEX Frankfurt that following discussions with its strategic partner, Meetings Professional International (MPI), the organiser, the IMEX Group, has decided to launch a sister event in what is the most obvious location for a meetings industry gathering – the US.
24 / The inaugural IMEX America – a trade show for the worldwide
meetings, events and incentive travel industry – will take place from October 11-13 at the Sands Expo and Convention Centre, Las Vegas, which is connected to the show’s ‘Headquarters Hotel’, the Venetian/Palazzo. As an added bonus, show partner MPI is organising a ‘Smart Mon-
day’ education session on October 10 for all IMEX attendees. IMEX America will combine the largest hosted buyer programme in the US with a unique online system for booking one-to-one appointments. The event is on track to host more than 2,000 buyers (80 percent from North America) who will meet around 1,500 exhibitors. As you would expect, the exhibitor mix is US heavy, dominated
by Vegas and California. However, Europe is also well represented, plus Dubai was one of the first participants to sign up and is the only
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